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New Esri Book Provides Beginners a Guide for Location Analytics

It’s never been easier to get data, but for many organizations it is still challenging to make sense of all of it. Putting data on a map is a start. Mapping data in order to understand it, find patterns and hidden relationships, and answer questions can be the key to improving operational efficiency and increasing profit. For example, a retailer can find out where to locate new customers and grow sales. A utility can identify equipment that might fail before that can happen. A fire department can choose the perfect location for a new station to respond to future emergencies.

More and more employers have integrated location analytics into their operations. In Getting to Know ArcGIS Pro 2.8, the new book from Esri, the global leader in location intelligence, readers gain crucial skills in location analytics and the technology that makes it possible. It’s a learning guide for the software used by most businesses, government agencies, and nonprofit organizations worldwide—ArcGIS Pro. The book is ideal for students, self-learners, and professionals who want to learn the premier GIS desktop application, with no prior GIS software knowledge needed. Even if readers haven’t heard of GIS until recently or have zero experience with the software, they can finish with the confidence to use ArcGIS Pro on their own.

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A desk reference with a nine-page glossary and an extensive task index, Getting to Know ArcGIS Pro 2.8 is more than a textbook—it’s a tool in and of itself that readers can use and refer to again and again.

Esri, the global market leader in geographic information system (GIS) software, location intelligence, and mapping, helps customers unlock the full potential of data to improve operational and business results. Founded in 1969 in Redlands, California, USA, Esri software is deployed in more than 350,000 organizations globally and in over 200,000 institutions in the Americas, Asia and the Pacific, Europe, Africa, and the Middle East, including Fortune 500 companies, government agencies, nonprofits, and universities. Esri has regional offices, international distributors, and partners providing local support in over 100 countries on six continents. With its pioneering commitment to geospatial information technology, Esri engineers the most innovative solutions for digital transformation, the Internet of Things (IoT), and advanced analytics.

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[To share your insights with us, please write to sghosh@martechseries.com]

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