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Nodin Acquires Data Analytics Company, Will Expand Platform to Deliver Weather-Related Business Insights

Nodin Acquires HeadsUp Whose Proprietary Platform Delivers AI-Driven Insights Not Available Through Other Analytics Solutions

Nodin has completed an acquisition that enables the company to expand its AI-driven augmented analytics platform with business insights about weather-related factors that have impacts on numerous industries. This acquisition of Denver-based HeadsUp brings Nodin a proven analytics solution, technical expertise, and vertical industry relationships that HeadsUp developed through real-world testing of its solution.

“Weather plays an enormous role in the profitability of companies in industries ranging from retail to hospitality to construction. Understanding that relationship – and accurately predicting how that will impact customer behavior – allows companies to make more informed decisions about staffing, supply chain management, pricing, revenue opportunities and more,” said Jeff Allen, CEO of Nodin. “Weather-driven insights are one of the most fascinating and impactful ways that AI-driven analytics can help companies run their businesses, doing far more than is possible with weather apps, weather APIs and previous tools.”

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Weather-related insights are big business. The American Meteorological Society estimates that weather causes a $600 billion dollar variance in the U.S. economy each year, and HeadsUp’s research underscores that with findings that up to 86% of a retail store’s revenue can fluctuate on a daily basis due to weather factors.

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This acquisition also expands Nodin’s leadership team by bringing HeadsUp Founder and CEO Rob Seigel on board as Vice President of Engineering. “Rob earned a PhD in Atmospheric Physics prior to founding HeadsUp, and he has a strong vision for the role augmented data analytics can have in making companies more agile and profitable,” said Allen.

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“I am excited to bring the power of the HeadsUp solution to the Nodin platform,” said Siegel. “Together, we have a comprehensive offering to help companies truly understand the root cause of why their business changes.”

Nodin recently completed a $5 million round of initial funding and is in the final stages of preparing for the general availability of its AI-driven augmented analytics platform. The Nodin platform delivers a set of capabilities that have never been available to executives and business analysts – providing clear, automated business insights about what is happening in a business, why it is happening, and what to do next. Financial terms of the HeadsUp acquisition are not being disclosed.

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