Omnicom’s Credera Launches Amazon Center of Excellence to Innovate and Transform the Digital Customer Experience

Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, announced the launch of a new Amazon Center of Excellence to serve clients with innovative solutions at the intersection of digital transformation and digital customer experience.

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Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale leveraging the global reach of Omnicom Group Inc.

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“Our Amazon Center of Excellence will broaden OPMG’s platform to deliver cutting-edge solutions for clients and world-class experiences for customers,” said Luke Taylor, CEO of OPMG. “We will bring together OPMG digital services, Amazon Web Services (AWS) technology, and Credera’s cloud adoption expertise to help clients create and scale meaningful customer experiences.”

“Credera is excited to launch an Amazon Center of Excellence for our clients and teams to reinvent customer solutions and data insights with AWS,” said Justin Bell, CEO and President of Credera. “Powered by our strategic relationship with AWS, the Amazon CoE will be a resource for our clients and OPMG agencies to innovate together.”

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“Cloud technology serves as the foundation to accelerate business growth and efficiency, drive customer personalization, unlock data insights, and bring new digital products online,” said Jeff Townes, Credera’s Managing Partner of Cloud Solutions and Alliances and Amazon Center of Excellence lead. “Credera is uniquely positioned through our relationships with OPMG and AWS to help clients capture value at the intersection of digital transformation and digital customer experience.”

The Amazon Center of Excellence will blend Credera’s strategic cloud advisory services, AWS platform engineering and operations practices, and expertise delivering customer innovation, marketing technology solutions, and modern data and insights. OPMG’s Amazon Center of Excellence will advise clients on AWS adoption and help clients navigate their cloud transformation journeys.

Headquartered in Dallas, Credera today has a team of more than 900 talented consultants around the globe. It has been honored by Fortune as a “Best Place to Work” in consulting and professional services. Credera is an AWS Advanced Consulting Partner.

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