Palisade Company Unveils New Branding as It Expands Risk and Decision Platform to Transform Corporate Analytics and Risk Analysis

Palisade Company, the leading provider of risk and decision analysis software solutions for science and industry, announces the new brand of the company and its @RISK comprehensive risk and decision analysis solutions suite to deliver a unified experience to customers and users. The move is part of a broader strategy intended to gives new opportunities to the company’s customers, as it shifts its business model to work in partnership with those it serves.

Over the past 35 years, Palisade has built the most comprehensive and integrated risk and decision support software platform in the industry. Through its groundbreaking solutions @RISK and the DecisionTools Suite, Palisade is partnered with more than 90% of the globe’s Fortune 100 companies to enable its clients to fully understand risks and make more informed business decisions. In addition to the new logo, Palisade launched the slogan the slogan “Minimize Risk. Maximize Potential” as its guiding light towards providing a comprehensive suite of organizational analytics solutions.

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As the unified solutions platform for all risk analysis needs, Palisade’s branding now portrays a mix of the advancements of the solution and the company’s rich history.

“What differentiates us is that Palisade’s organizational risk analysis platform spans the entirety of the cognitive decision analysis modalities and allows for companies to easily become more predictive and agile,” says Randy Heffernan, Chief Executive Officer of Palisade. “Our rebranding marks a new beginning, one that, in partnership with our clients, will see new market-driven analytics products and services that will help increase the profitability and customer satisfaction of those we serve. We are excited to continue partnering with organizations across every vertical to deliver a tailored and consistent experience to their forecasting and risk mitigation efforts.”

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Palisade’s DecisionTools Suite takes the guesswork out of big corporate decisions, and allows organizations to plan strategies with confidence. With the DecisionTools Suite, enterprises can assess risk and optimize decisions by leveraging their data and extrapolating outcomes. @RISK and its companion tools employ Monte Carlo simulation to identify data-backed, actionable opportunities in real time. Palisade’s software brings powerful analytics to the desktop to help companies avoid pitfalls, and enhance decision making.

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