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Rakuten Ready Debuts Contactless Playbook to Help Navigate the Order for Pickup Journey

The Rakuten Ready Playbook highlights what it takes to deliver superior contactless order for pickup experiences

Rakuten Ready, the leader in predictive arrival technology, unveiled its “Playbook for Creating Contactless Experiences,” a resource guide for retailers, grocers and restaurants with insights to help drive their contactless order for pickup strategy.

Leveraging proprietary research, use cases and expert advice, the Rakuten Ready Contactless Playbook provides critical advice on specific actions for reimagining operations and thoughtfully creating a contactless experience that eases consumers’ anxieties and keeps employees safe.

Seemingly overnight, businesses have been forced to adopt new technologies, embrace innovations and create new business models to provide a seamless and contactless experience that meets consumer demands. According to Rakuten Ready Contactless Consumer Survey conducted in April 2020, 76 percent of consumers used online order for pickup for the first time as a result of mobility limitations from the COVID-19 pandemic.

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Rakuten Ready’s “Playbook for Creating Contactless Experiences” explores and expands on key insights such as:

  • Consumers spend where contactless is prioritized – Consumer shopping behavior has created intense pressure on businesses to focus on protecting their consumer’s health with a contactless experience.
    • Retail, grocery, and restaurant online order for pickup orders grew 201 percent in the two months between February and April 2020
    • Consumers rank the visibility of contactless protocols as their top priority for feeling safe when they pick up orders from their favorite merchant.
  • Consumers look for three important factors in a contactless experience – Contactless payment solutions, customer-centric order prep, and contactless handoff or pickup are the three pillars that consumers expect in an order for pickup experience.
  • Technology is critical to the contactless order experience – Predictive arrival is the top choice of consumers for technology they want implemented by merchants in the future, cited by 65 percent of respondents.

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“Consumer buying behavior has completely upended how merchants approach their business models. It also brought forward a much more challenging environment where safety and transparency are critical for business sustainability and essential to protect the health of their consumers,” said Jaron Waldman, CEO and co-founder at Rakuten Ready. “The successful execution of a contactless order for pickup strategy throughout the customer journey is paramount. The Rakuten Ready Contactless Playbook will help guide businesses in the right direction.”

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