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Retail Technology Firm Lillii RNB Adds Chief Product Insights & Strategy Officer

Ernie Deyle has been named Chief Product Insights & Strategy Officer of Lillii RNB, a retail fraud detection, prevention and data services firm headquartered in Atlanta, Ga.

With extensive experience in shaping profit optimization and data analysis tools, Deyle will primarily focus on expanding and enhancing Freeing ReturnsTM, Lillii RNB’s proprietary Returns Management and Total Retail Loss platform. The platform helps retailers optimize their returns processes and identify profit loss hidden in their data. Freeing ReturnsTM serves Lillii RNB’s mission to significantly reduce the over $400B losses that retailers experience each year.

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“Ernie has a wealth of experience in driving performance and improving results for a variety of businesses,” said Lillii RNB founder and CEO Barbara Jones-Brown. “This experience, coupled with Ernie’s leadership skills, make him a valuable asset to our continuously expanding team.”

Founded in 2020, Lillii RNB has worked with companies to improve their returns management and correctly analyze their data. The consulting firm has helped identify and prevent losses for in-store and online retail channels across numerous sectors, including grocery, clothing, sporting goods and electronics. After closing a $3 million seed funding round led by Serena Ventures and Aperture Ventures this spring, ninety percent of Lillii RNB’s earliest backers are managers of Black-led funds.

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“I’m thrilled to be a part of a company with such a unique culture,” said Deyle. “Barbara has done an exceptional job of putting together a team of very talented individuals. Lillii RNB always puts its clients first and maintains an inclusive, diverse and team-first mentality. I’m proud to work with this firm to align business expectations with business outcomes by transforming the platforms, protocols and processes our clients use.”

With decades of experience in commercial loss prevention, asset protection, profit enhancement and risk mitigation, Deyle previously served as a valuable advisor to the Lillii RNB board. He also served on the board and as a spokesperson for GRTB (Global Retail Study on the Leading Indicators of P&L Performance), where Deyle worked with the retail community to gather, develop and articulate the industry’s performance benchmarks, using advanced data analytics to quantify risk.

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