Spherex Introduces First-of-Its-Kind Tech to Culturalize TV and Films for Global Markets

AI and Machine Learning Create Streamlined Content Globalization System for Media and Entertainment Companies

Global data and technology company Spherex unveiled their new technology solution that enables media and entertainment companies to seamlessly and easily adapt their content to be compliant, relevant, rated, and culturally appropriate for any global market.

With more than 1B OTT subscriptions worldwide currently and OTT revenues to exceed $2B in 19 countries by 2025 (source: Juniper), the globalization of content is a rapidly growing market that is critical to the success of such streamers as Netflix and Disney+ and the newly introduced Paramount+. Spherex has tackled the complexities and intricacies of this massive content explosion with a solution that drives revenue, grows audience and builds brand loyalty for networks, studios and streamers around the world.

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With more than 350K+ movies and TV shows being distributed globally every year, the volume and scale of adapting that content for local audiences around the world is daunting. As the only company in the world with this technology, Spherex is uniquely positioned as the go-to partner for the major streamers, studios and networks as they expand their content libraries into new markets.

Ten years in the making, Spherex’s proprietary technology is game-changing for the media and entertainment industry. Using AI and machine learning in addition to human curation, the Spherex solution assesses and recommends a course of action on each individual title in a company’s library, whether its new, original content or back catalog. Spherex currently manages over 20M movies and TV series titles in 200 territories across 50 platforms and in 45 languages.

The ability to culturalize content couldn’t have been imagined even a few years ago. From age ratings and country compliance to content recommendations and title and art appropriateness, the Spherex team uses human curation combined with AI and machine learning to help companies create and distribute content for the largest and most targeted audience for a film or TV series.

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Spherex supports some of the biggest names in entertainment from networks, streamers and studios, including AMC, Cinedigm, Lionsgate, YouTube, Paramount, and Showtime. These companies prioritize international expansion and benefit from Spherex services in local age ratings, culturized metadata, or storefront monitoring.

“We’ve taken ten years of deep insight and research on culture and how it applies to film and television and we’ve successfully embedded our knowledge into this technology solution,” said Spherex CEO Teresa Phillips. “Beginning with local age ratings for over 100 markets, Spherex will apply its AI technology to auto-generate culturalized listings and unique title DNA that will fuel international expansion and content recommendations around the world.”

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