SPINS Enhances Business Intelligence Platform, SATORI, with New Health & Wellness Insights
SPINS, the leading provider of retail consumer insights, analytics, and consulting for the Natural, Organic, and Specialty Products Industries, announces the launch of a suite of new wellness attributes into its business intelligence platform, SATORI®, offering expanded health & wellness insights. The new attributes enable powerful insights related to nutrition, allergens and sensitivities, and leverage SPINS’ proprietary expertise to distill thousands of variables to help our clients navigate complex consumer decision factors with ease.
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Known for its unique ability to identify health & wellness trends through its unparalleled product intelligence, this is the first of many enhancements to the SPINS portfolio stemming from the company’s purchase of FoodFacts Inc. earlier this year. The acquisition accelerates SPINS’ mission of increasing the presence and accessibility of better-for-you products in North America, arming its retailer and brand clients with a focused view of products and the greater marketplace as well as the activation tools to equip consumers with a deeper understanding of how products may impact their wellbeing.
Available to SATORI clients, these additional attributes overlay SPINS’ existing product attribution to further illuminate assortment recommendations, performance tracking, and the ability to assess competitive sets on demand.
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“The consumer’s relationship to food is changing rapidly. SPINS is thrilled to be able to offer this unprecedented, granular visibility to our clients, who are hungry for product insights beyond the label that are driving merchandizing, inventory selection, as well as omni-channel shopper decisions, said Irina Mazur, president of SPINS Product Intelligence. “This is just the debut of our enhanced Product Intelligence offerings fueled by the acquisition of FoodFacts, and the market can expect more innovation and partnerships to unlock the tremendous power of true product intelligence.”
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