Symend Chooses Microsoft Azure to Scientifically Engage and Retain At-Risk Customers

Azure becomes preferred cloud infrastructure for Symend to transform debt recovery

Symend, a leading science-driven engagement platform that transforms the way enterprises engage with at-risk customers, announced its selection of Microsoft Azure to power its digital engagement platform. Leveraging Azure will allow Symend to extend the delivery of its solution globally.

Symend’s digital engagement platform uses scientifically validated strategies and behavioral science to drive customer engagement and retention for enterprise clients such as telecommunications and financial service providers. Azure underpins Symend’s platform with scalable, on-demand capacity and enterprise level security to exchange and manage highly sensitive data at scale.

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In addition to behavioral science, Symend integrates AI and machine learning to provide positive, individualized treatment programs that help enterprises achieve five to 15 times in-year ROI.

“We are very proud to take our relationship with Microsoft to the next level,” said Hanif Joshaghani, CEO and Co-Founder of Symend. “As a member of Microsoft’s Partner Network, working with Microsoft is a critical step in Symend’s global growth. With Microsoft’s collaboration, Symend is leveraging the power of Azure for the scalability, enterprise-level security and access to advanced technologies.”

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Symend recently surveyed over 1,000 Americans confirming that 76% of consumers are more willing to pay off debt if the experience is friendly and personalized. Through Symend’s digital engagement platform, enterprises are approaching their customers with empathy when they need it most, building trusted long-lasting relationships with customers and lifetime value for their brands.

“Symend’s solution transforms how enterprises nurture and retain customers who have fallen behind on payments,” said Suzanne Gagliese, One Commercial Partner Lead, Microsoft Canada. “Symend’s integration with Azure has resulted in a solution that brings innovation to an industry that has remained largely unchanged for decades.”

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