Digital marketers are chasing new standards of brand conversation by evaluating how a brand’s tone, voice, and language are perceived by clients and would-be customers. As we hear more about next-gen commerce platforms such as Virtual Trivia, Metaverse, and Phygital, it seems brand management would become more interesting. Clearly, the perspectives toward digital conversations are … Continue reading “The Art of Conversation”: Understanding How Brand Conversations Influence Customer Behavior