Tourism Economics and PredictHQ have partnered to provide their destination marketing clients with the ability to identify meaningful insights from their local community events, sports, conferences, expos, festivals, concerts, performing arts events and school holidays.
PredictHQ aggregates, verifies and enriches impactful events worldwide, into a simple to use interface and their API. Companies such as Uber, Domino’s Pizza and Accor Hotels use the data to better predict which future events will drive demand. It is valuable for Tourism Economics destination marketing customers as not only can it be used for more accurate forecasting and planning, it also provides verified data on the depth and range of events animating locations and communities.
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Tourism Economics will integrate US-wide data into their Symphony Platform, which DMOs can access to better understand their cities as an event calendar.
“Events drive massive economic impacts for destinations. Within Symphony, PredictHQ data will allow our partners to easily and comprehensively track all events alongside Symphony’s visitor intelligence, DMO sales KPIs, and industry performance,” said Erik Evjen, the Director of Data Analytics & Insights at Tourism Economics.
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Large events have rebounded swiftly across the USA since the peak of the pandemic. In March 2022, more than 12,000 major events drove at least $5 billion worth of economic spend on accommodation, transportation and food & beverage retail/entertainment. This is a much-needed lift boon for businesses and communities recovering from the pandemic and now facing significant inflation.
PredictHQ cofounder and CEO Campbell Brown said, “Understanding how events from sports and conferences to school holidays is critical for businesses and communities that are investing wisely in bouncing back from the pandemic. These events drive major people movements every week, and destination marketing organizations that can pre-empt and utilize these changes have a unique advantage.”
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