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TSG Announces Shopping Cart Provider of the Year

The Strawhecker Group (TSG), the largest analytics and consulting firm focused on the payments acceptance industry, is proud to announce that Shift4 has won the inaugural Shopping Cart Provider of the Year award.

Through an in-depth review and submission process, providers were asked to explain why their shopping cart capabilities provided the most robust and diverse eCommerce centric functions including website building, payment processing, CRM functions, and more.

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In analyzing the submissions and taking into special consideration which platforms offered the most comprehensive and versatile solutions, Shift4 was selected for this year’s award. The feature-rich platform, Shift4Shop, stood above the rest with its comprehensive eCommerce offering. Shift4Shop’s solution offered quick setup times and a plethora of integrated options for merchants to customize their eCommerce experience.

Additionally, PinnacleCart received second place for its versatile all-in-one solution which provided merchants with web hosting, payment processing, recurring b******, shipping management, buy-now-pay-later support, etc.

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The pandemic accelerated the need for all encompassing shopping cart solutions as businesses expanded sales channels, especially the eCommerce channel. The ability for a merchant to build a website and accept payments within a couple days has allowed many merchants to persevere through a difficult time.

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“In a post-pandemic world, platform success is measured by providing speed, flexibility, and ease of launch,” said Mike Strawhecker, President of TSG.

Shopping cart platforms also support many advanced features useful to merchants such as marketing and SEO, hosting, customer support, and software integrations.

TSG’s Market Intelligence team can help shopping cart providers assess and benchmark solutions.

This award is part of TSG’s Payments Excellence Awards, which recognize organizations in the industry that embody the vision, dedication, and demonstration of excellence in the payments world. These awards highlight companies that have successfully navigated changes in the payments industry and transcend everyday standards to make a difference and improve the quality and productivity of the ecosystem.

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