605, a next-generation TV Adtech company for measurement and analytics, announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Featuring an easy-to-use mobile interface, Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes.
An independent SOC 3 audit and review performed by KPMG LLP determined that the Company met “trust services principles” established by the AICPA related to security, availability, confidentiality and processing integrity with respect to Charter’s proprietary information, including its set-top box viewing data. Successful certification of SOC3 recognizes 605’s methodology and protocol for software development, system performance, and customer support expertise.
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“Development and support of data processing applications are at the core of the products we offer at 605. We take a great deal of pride in our product offerings and our high standards for the handling of data and the development of our software,” said Colleen Moraghan, Senior Vice President, Data Operations & MVPD Solutions.
Colleen added, “During every step of the data lifecycle—including access, protection, storage and cleansing—605 applies rigorous infrastructure and practices in the handling and processing of data and the development of our products and services.”
KPMG’s independent service auditor’s report additionally confirmed that viewership data handled by 605’s audience measurement and media planning services platform is appropriately transferred, quality-checked, encrypted and processed. The platform, developed in 2017, was the first product 605 built for a client. Shortly after completing the product, 605 initiated the SOC 3 compliance process. The platform now services over 2,000 users in over 900 ad zones and interconnects in 85 market areas.
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“This SOC 3 compliance certification for Audience App underscores 605’s promise and sets the firm apart from so many others newly entering the industry,” added David Kline, President, Spectrum Reach, Executive Vice President, Charter.
David added, “We trust 605 to manage our proprietary data in a stable software platform that has become a core foundation of our ad sales organization. 605 provides Charter valuable peace of mind that the product and service we receive are subject to exceptional rigor and protections.”
Currently, 605, as an independent TV measurement and analytics firm, offers advertising and content measurement, full-funnel attribution, media planning, optimization and analytical solutions on top of our deterministic TV viewership dataset covering more than 21 million U.S. households across all 210 DMAs.
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