UpMetrics Extends Social Sector Analytics Platform And Expertise Into The Impact Investing Space

By AIT News Desk On Aug 11, 2021

Camelback Ventures, Clear Vision Impact Fund, and Slauson & Co. choose UpMetrics’ impact analytics platform to support investment decision-making and outcomes reporting.

UpMetrics, the analytics company advancing the way impact organizations collect and integrate data into their stories, announced a strategic expansion to cover the impact investing space, extending the company’s impact analytics expertise built from serving foundations and nonprofits. Since 2019, UpMetrics has provided foundations and nonprofits across the social sector with its impact measurement, reporting, and storytelling solution. Today, mission-driven impact investors are using the UpMetrics impact analytics platform to guide an advanced approach to outcomes-focused investing.

The impact investing space has experienced exponential growth in recent years, fueled by increasing demand for investments that generate meaningful, measurable social and environmental impact alongside strong financial returns. Still, while calculating financial returns is fairly straightforward, measuring outcomes and transformative change has been challenging for many impact investors.

Trailblazing investors including Camelback Ventures, Clear Vision Impact Fund, and Slauson & Co. are working with UpMetrics to solve the longstanding challenges related to impact measurement, and now have a deeper understanding of outcomes potential and impact achievement throughout the lifecycle of their investments.

Camelback Ventures is using UpMetrics to measure the impact of the Camelback Fellowship, the organization’s flagship program that works to support early stage social impact entrepreneurship among people of color and women.

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“With UpMetrics, we have the ability to provide impact metrics dashboards to investors without having to build something from scratch each time. Also, the UpMetrics team has been instrumental in helping us create consistent, repeatable impact surveys, which have revealed valuable insights and made our measurement process more efficient. The time saved allows us to spend more time and energy directly with our Fellows and stakeholders,” said Aaron Walker, CEO and Founder of Camelback Ventures.

Clear Vision Impact Fund is using UpMetrics to measure the impact of its investments in minority-owned businesses and companies serving underperforming communities that have experienced a persistent lack of capital.

“With UpMetrics, we have crafted a robust data-driven screening and measurement process to evaluate the impact of our portfolio companies and prospective investments. We look forward to continuing this effort in tracking and increasing the social impacts of our portfolio companies across the U.S., especially around their training opportunities and local and diverse hiring initiatives,” said Ash Das, Vice President of the Clear Vision Impact Fund.

Slauson & Co., with backing from PayPal, Ashton Kutcher, will.i.am., True Capital Management, and Alpaca VC, is using UpMetrics to assess and measure impact as the firm invests in and guides founders of technology and tech-enabled companies from underrepresented backgrounds.

“Reporting on financial returns and measuring social or environmental impact are vastly different disciplines, and any impact investment professional would agree that impact measurement is the more challenging of the two. At UpMetrics, we are working with a number of impact investors, including Camelback Ventures, Clear Vision Impact Fund, and Slauson & Co., to demystify impact measurement in order to support due diligence, guide investment decisions, and help evaluate the performance of active investments. While UpMetrics has been focused heavily on foundations and nonprofits since we launched our analytics platform, we have seen the need in the impact investing space to leverage data for decision-making and storytelling. Our early success in the impact investing vertical has proven our decision to expand was the right one,” said Drew Payne, CEO of UpMetrics.