World Wide Technology and Richard Petty Motorsports Announce Sponsorship Extension
WWT’s Big Data Solutions to Continue to Support NASCAR Driver Darrell “Bubba” Wallace Jr. and Team
World Wide Technology (WWT), a market-leading technology solution provider, and Richard Petty Motorsports (RPM) announced an extension of their official partnership that began in 2018 naming WWT the Technology and Analytics Partner of RPM.
As part of the extension, WWT continues to be a primary sponsor of the No. 43 Chevrolet Camaro ZL1 team and will be a major associate sponsor throughout the 2019 season. In addition, WWT will continue to provide RPM with data analytics, consulting and technology solutions. This past season, WWT embedded a team of its data scientists within the organization to analyze information to optimize the team’s performance on the track. The result was a one-of-a-kind, proprietary dashboard used late in the season by the team. Showcasing improvements early on, initial results included a seven percent increase in Average Running Position, a 10 percent increase in Average Finish, and improved strategy decision-making by the crew chief and race engineers. Additionally, the dashboard featured artificial intelligence (AI) for visual data classification and combined more than five data sources onto one screen for improved data visualization, allowing for better performance comparison (e.g., tracking speed against the other cars).
WWT and RPM will continue to develop this and other technology solutions in 2019 to compete and win on the track. New features in 2019 will include the addition of deeper analytics functionality to the application, expanded AI to gather and analyze visual data, and predictive analytics for race strategy.
“Our partnership with WWT allows us to use our own data in a way that is most useful for us,” stated driver Darrell “Bubba” Wallace Jr. “This isn’t something that is shared, but rather data that Drew (Crew Chief Drew Blickensderfer) and our engineers now use during the race weekend and the actual race itself. This season was just the beginning for WWT, and I think we are just scratching the surface of their capabilities. They are also giving us the sponsorship that we need to be better on the track– that’s something that we’re all looking forward to. They are a great company and I’m looking forward to working with WWT more in 2019.”
WWT will sponsor Wallace Jr. for multiple races in 2019 with the number of races and race dates to be announced at a later time. The No. 43 Chevrolet Camaro ZL1 and team will bear the WWT branding and Silicon Valley in St. Louis message.
“In a short time, we’ve seen the immediate impact World Wide Technology can make on our race program with their big data analytics,” said Brian Moffitt, chief executive officer, Richard Petty Motorsports. “Their continued partnership will have a significant impact on the performance of our race team through data analytics, application enhancements and creation of proprietary performance focused applications. We are fortunate to have WWT as a partner and they are committed to making Bubba and the No. 43 team a winner.”
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“Our team at World Wide Technology is dedicated to making Wallace Jr. a winner with Richard Petty Motorsports,” said Matt Horner, senior vice president of global enterprise sales. “The partnership has energized our team to build programs that will help the team get an advantage utilizing our technology solutions. We’ve started that and now we want to continue to build and introduce new technology with the team in 2019. We’re looking forward to a great season in 2019 with Richard Petty Motorsports.”
WWT helps organizations across a wide range of industries to survive and thrive the digital disruption that surrounds them. WWT’s innovative ecosystem, known as the Advanced Technology Center (ATC), brings together hundreds of technology companies, from Silicon Valley heavyweights to emerging tech players, to test out and integrate technology solutions for customers – cutting technology evaluation from months to weeks, sometimes days, and producing game-changing results. WWT complements the ATC with 500 agile application developers who build digital experiences for customers, as well as big data solutions, advanced analytics and artificial intelligence that help customers turn data into business value.