Madrid-based B2B Marketing Powerhouse Expands Anteriad’s Global Footprint,
Data, Solutions, and Service Capabilities
Anteriad announced that the company has acquired BNZSA, a leading provider of international-focused B2B demand generation solutions,delivering qualified, sales-ready prospects to 50+ multi-national enterprise clients. Withheadquarters in Madrid, Spain, BNZSA serves a top-tier list of clients, including Oracle, SAP,Acer, Dell, Fujitsu, and other leading brands. Together, Anteriad and BNZSA will deliver a robust value proposition and service offering for clients across the B2B demand generationfunnel. Clients will now have access to the combined company’s global scale and reach, aswell as highly relevant local expertise in global markets, with an ability to executecampaigns in 26 languages.
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The combined company will offer high-quality, GDPR[1]compliant data supported by the Anteriad Marketing Cloud, its proprietary cloud-basedtechnology platform, to power clients’ demand generation needs globally.
The combination of Anteriad and BNZSA provides an industry-leading offering of B2Bdemand generation products and services to clients across the globe. The acquisition of BNZSA will enable Anteriad to expandits international data coverage by integrating BNZSA’s unique GDPR-compliant data. Bringing together Anteriad’s intent data, account[1]based marketing, analytics, and performance marketing capabilities and BNZSA’s tele[1]based conversion-oriented services will provide differentiated, full-funnel B2B demandgeneration capabilities at a global scale supported by regional and local leadership and
talent.
BNZSA will operate under its brand as “BNZSA, powered by Anteriad” and will function asthe international division of Anteriad while also serving as its EMEA headquarters. BNZSA Founder and CEO Brahim Samhoud, who will remain CEO of BNZSA, will maintain asignificant ownership stake in the combined business and report to Rob Sanchez, CEO of Anteriad. With more than 300 employees in Europe, BNZSA adds a localized touch on a global scale to key markets across Anteriad’s current international business. BNZSA is a leader in B2B marketing, delivering agile B2B demand generation with exceptional performance in account-based marketing and multi-touch campaigns with a unique Warm Handover process for delivering the highest quality prospects available. BNZSA understands the individualized approach and distinct local customs of each market it serves. BNZSA’s nuance in culture across regions includes BDRs that speak over 26 native languages at one of the largest call centers in EMEA. BNZSA’s deep expertise in serving enterprise technology clients and its signature warm prospect delivery complements the full-funnel services offered by Anteriad. Acquisition Highlights:
• Madrid-based BNZSA brings localized expertise to Anteriad’s global footprint, including the ability to execute campaigns in 26 different languages
• Anteriad and BNZSA share an approach that combines data, technology, and adifferentiated high-touch client service model
• Together, the combined organization delivers rich B2B demand generation and ABM solutions and in-market customization at global scale
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The complementary offerings will be available to each organization’s clients, giving B2B marketers more opportunities to “Get in Front” of their next customer faster.“Anteriad means to ‘Get in Front’, and acquiring BNZSA delivers on that philosophy. Byexpanding our global reach through this acquisition, Anteriad establishes itself as a true global leader in tech-enabled B2B marketing solutions. BNZSA brings an extremely talented leadership team and a differentiated offering that is made even more valuable by their local presence in key markets around the world,” said Rob Sanchez, CEO at Anteriad. “Leadership at Anteriad and BNZSA are both invested in our people, our clients, and our growth. With this solid foundation, we will accomplish remarkable things for our clients in the global B2B marketing community.”
“This acquisition is great news for our clients in the industry. We are thrilled to combine
Anteriad’s cloud-based technology and data scale with our industry-leading human
intelligence and digital marketing. It’s been great to see how Anteriad’s client obsession
mirrors ours, and I look forward to supporting our incredibly talented teams to innovate and
grow,” said Brahim Samhoud, CEO of BNZSA. “Together, Anteriad and BNZSA will take B2B
marketing to a whole new level, driven by data and technology, powered by people.”
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