AtData, The Email Address Experts, announced they have entered into a strategic partnership with Zirous, a tech firm that enables their clients to overcome marketing challenges stemming from new technology and customer demands. The goal of working together is to help Zirous improve digital outreach and enhance marketing results for their customers.
“AtData enjoys being at the forefront in the digital space. Looking at a company like Zirous, it was a natural partnership, with their strategy-focused guidance on helping their customers leverage cutting-edge technology. We know our data can further help as they increase their clients’ efficiency, productivity, and profitability.”- Phil Davis, CBO
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Zirous has expertise in data and platform management and will automate data enrichment from AtData directly into the tools their clients use every day like CRMs, marketing automation platforms, customer data platforms, and web forms. Through this partnership, Zirous will have an expanded tool set with a good foundation of industry leading email-centric data.
AtData’s SafeToSend solution improves data quality by validating email addresses to ensure that only accurate and up-to-date information is used for marketing and outreach purposes. AtData aims to help Zirous deliver in its mission to empower its customers to maximize the value of their data, improving marketing campaign effectiveness, and ultimately leading to better business outcomes.
“I really feel that together, AtData and Zirous can and will deliver a range of digital transformation solutions to help enhance accuracy, comprehensiveness, and the reliability of our clients’ data. We want our customers to maximize the value of their data so their digital marketing can perform optimally.” – Zirous
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