Bollé Launches First Ever Augmented Reality Sunglass Experience for Smartphones

Bollé, maker of the most innovative lenses in the world is forever changing the way people try and buy sunglasses. With the introduction of an exclusive Augmented Reality Sunglass experience, shoppers can now try-out Bollé’s flagship Phantom lens technology without ever having to physically touch the glasses.

Partnering with QReal and M7 Innovations, Bollé’s AR experience is a first for the sunglass industry. Within Instagram, the demonstration invites users to try out Bollé’s Phantom lens through one of the brand’s iconic models – the Chronoshield. After seeing the glasses on their face, users simply flip their camera from selfie-view to front-facing and Phantom lenses are superimposed on their actual view. Users then introduce sunglass effects like high contrast, anti-fog, and light-adaptive into their real surroundings to see Phantom lenses in action. Once users select a lens that suits their style and needs, they can search for a retailer that carries Bollé.

Recommended AI News: Epsagon Expands Its Applied Observability Platform With AKS Support And Microsoft Azure Partnership

“AR is routinely used for try-on and certainly enhances the buying experience. But AR for try-out, this is a first,” said Louis Cisti, Vice President of Global Marketing for Bollé Brands. “In the new normal of retail, Bollé recognizes that safety is now the most important thing. Consumers demand shopping encounters that minimize physical interaction. However, when it comes to buying premium sunglasses, they still have high expectations and expect to see tangible benefits. Bollé’s AR try-out does all that heavy lifting. Shoppers get to see perceivable performance benefits before making a purchase.” Cisti continued.

Using AR, users will experience several unique Bollé lens features that demonstrate Phantom’s superiority for spring skiing, cycling, running and more: