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J.P. Morgan Asset Management Launches New Guide to the Markets Mobile-Based Augmented Reality (AR) Experience

J.P. Morgan Asset Management announced the launch of the award-winning Guide to the Markets which includes a mobile-based augmented reality (AR) experience, offering clients and users a new way to interact with an abbreviated version of the Guide. The experience will virtually project an analysis on major economic themes impacting investors from anywhere, at any time.

The Guide to the Markets in Augmented Reality is an immersive experience that works in a web-browser on iOS and Android smartphones with no app required to download. Using a smartphone, the technology allows for the user to engage with a holographic version of Dr. David Kelly, Chief Global Strategist in the user’s physical world, wherever they are. An abbreviated version and elements of the Guide will also be available for display, along with interactive, 3D visualizations of the industry-leading charts and data tables.

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As the first asset manager to deliver markets content to advisors using AR, the Guide to the Markets in AR experience seeks to engage and educate clients and prospects across the U.S. The experience builds on existing digital client offerings from J.P. Morgan Asset Management’s Global Market Insights Strategy Team including the Insights Now podcast (also offered through Alexa voice skill), the Insights App for iPhone and iPad, videos and webinar offerings.

“AR has demonstrated its value not only for consumer entertainment, but for captivating and engaging investor audiences around complex economic and market topics, especially during a time where in-person client meetings and events are still limited,” said Kathryn Ferrero, Chief Marketing Officer of Asset Management Americas and Global Head of Brand Experience, J.P. Morgan Asset & Wealth Management. “With Dr. David Kelly’s unique ability to explain complex economic and market issues in a language that financial professionals can use to communicate to their clients, the GTM AR experience can help the advisor community reach the next generation of savvy investors.”

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Updated each quarter, the Guide to the Markets illustrates a comprehensive array of market and economic trends and statistics through vivid charts and compelling visuals, providing timely and objective analysis to support client conversations.

“For more than 17 years, the Guide has been a key tool used by financial professionals to drive meaningful client conversations. But as client needs and ways of digesting information evolve, so too will the way we engage our clients,” said David Kelly, Chief Global Strategist, J.P. Morgan Asset Management. “We know that advisors value new technology and formats when it comes to consuming economic investment insights, and believe making the Guide available in multiple formats, whether that be podcast, video, through Alexa voice skill, or now through an AR experience, allows us to truly meet and engage with investors where they are – even if that’s in their own living room!”

The Guide to the Markets in AR experience, along with the Guide to the Markets, will continue to be updated on a quarterly basis to reflect the latest commentary on global markets. This 4Q 2021 iteration of the Guide to the Markets examines the key themes that are shaping the investment environment, including the Pandemic, Fiscal Policy, Economic Growth, Jobs, Inflation, Profits, Federal Reserve & Interest Rates, Risks & Opportunities and more.

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[To share your insights with us, please write to sghosh@martechseries.com]

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