L’Oeal will now be able to create an Augmented reality powered make-up try on experience for its customers. Thanks to seamless experience capabilities between Modiface and Facebook, L’Oreal will be able to introduce futuristic technologies to its clients.
Some of the leading brands that L’Oreal is showcasing are-
- L’Oréal Paris
- NYX Professional Makeup
- Lancôme
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L’Oreal announced its collaboration with Modiface on March 16, 2018.
Read More: Oracle Retail Recognized as a Leader in Point of Service in Independent Research Report
The first experience will be launched by NYX Professional Makeup end of August 2018.
Parham Aarabi, CEO, and founder of ModiFace said, “this deep collaboration is very relevant for ModiFace since it will allow our AR experiences to live on Facebook and be used by millions of consumers across the world. This is a great new way to discover L’Oréal products and brands through very realistic, engaging and meaningful beauty experiences.”
Read More: Millennial Parents Feel More Secured about AI Babysitting their Generation Alpha Kids!
Will Platt-Higgins, VP of Global Account Partnerships at Facebook said, “people want new ways to experience products and services and Facebook’s Augmented Reality platform can make that happen today. By bringing AR into the mainstream L’Oréal and Modiface are reshaping the beauty experience and we’re thrilled to see this brought to life on Facebook.”
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Read More: Innovative AI to Help You Get to the Heart of Your Customers’ Needs
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