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L’Oreal Partners with Facebook for Long-Term Augmented Reality Collaboration

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L’Oeal will now be able to create an Augmented reality powered make-up try on experience for its customers. Thanks to seamless experience capabilities between Modiface and Facebook, L’Oreal will be able to introduce futuristic technologies to its clients.

Some of the leading brands that L’Oreal is showcasing are-

  • L’Oréal Paris
  • NYX Professional Makeup
  • Lancôme
  • Giorgio ArmaniYves
  • Saint Lauren
  • Urban Decay Shu Uemura

L’Oreal announced its collaboration with Modiface on March 16, 2018.

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The first experience will be launched by NYX Professional Makeup end of August 2018.

Parham Aarabi, CEO, and founder of ModiFace said, “this deep collaboration is very relevant for ModiFace since it will allow our AR experiences to live on Facebook and be used by millions of consumers across the world. This is a great new way to discover L’Oréal products and brands through very realistic, engaging and meaningful beauty experiences.”

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Will Platt-Higgins, VP of Global Account Partnerships at Facebook said, “people want new ways to experience products and services and Facebook’s Augmented Reality platform can make that happen today. By bringing AR into the mainstream L’Oréal and Modiface are reshaping the beauty experience and we’re thrilled to see this brought to life on Facebook.”

Lubomira Rochet, L’Oréal Chief Digital Officer said, “Facebook and L’Oréal share the vision that Augmented Reality is becoming key for product and brand discovery and purchase. We are at that magical moment when technologies have matured enough and consumer appetite for using them is growing everywhere. We are very excited about that new step in our long-term partnership with Facebook. One fascinating aspect of this partnership is that it keeps us innovating the beauty user experience. After having adapted our creatives and contents to a mobile-first world it will be very interesting to see how AR is going to change the creative playbook of our industry”.

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