Kmart Australia is scaling its AR for ecommerce offering with 500 NEW Homeware 3D/AR models
Nextech AR Solutions Corp. a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies and services is pleased to announce a multi-year expansion of its 3D/AR ecommerce contract with Kmart Australia which is part of the Wesfarmers group (ASX.WES) one of Australia’s largest listed companies whose businesses include; Bunnings, Kmart Group, Officeworks and others. After a successful POC, Kmart Australia has signed an annual contract for not only 500 homeware SKUs but also Nextech’s ARitize Decorator platform (formerly known as 3D Rooms). As part of this annual contract, Nextech will be indexing these 500 homeware assets with Google’s 3D AR search. The company is experiencing a wave of new, global interest and demand for 3D models and AR visualizations for ecommerce.
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As previously announced Nextech has been selected by Google as an Early Access Partner with Google’s 3D AR Search Program. With Nextech having been selected by Google as a partner, Google allows Nextech to grant Kmart Australia exclusive early access to the 3D search program which will cause Kmart Australia’s 3D models to appear higher in organic Google search results – possibly even on the first page, maximizing reach and awareness for the retailer.
The contract, which also includes Nextech’s ARitize Decorator platform, is a solution that Kmart Australia sees as an exceptional component to help their customers’ journey and decision making process, and an innovative opportunity to showcase groundbreaking technology on their website while increasing sales and decreasing returns. ARitize Decorator enables customers to virtually preview home furnishing and decor in a desired location, using just a simple 2D photo of a room. The solution uses Nextech’s AI to analyze a room layout automatically and then parses out room surfaces, reconstructs the scene, and allows multiple 3D AR objects to be seamlessly placed inside a 2D photo, as if they were part of the room. Watch a video preview of the technology
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Evan Gappelberg, Nextech AR CEO commented, “This 1 year 500 homewares SKU contract with Kmart Australia serves as a clear validation of the benefits of our 3D modeling and AR for ecommerce solutions and we are excited to continue working and growing with Kmart Australia, who are proving to be innovators in their space. He continues “We are continuing to create tremendous value through the ecommerce ecosystem with not just 3D models and AR visualizations but also with our relationships with big tech companies like Google and others ”.
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