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Nextech AR Announces Major Upgrades to Its Real-World Augmented Reality Spatial Computer Platform, “ARway”

Nextech AR Solutions Corp., a metaverse Company and leading provider of augmented reality (“AR”) experience technologies and services is pleased to announce the Company has launched significant upgrades to its augmented reality spatial mapping platform, “ARway”, (previously referred to as ARitize Maps).

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Evan Gappelberg CEO of Nextech comments “Spatial computing is beyond Virtual Reality and even Augmented Reality and I believe is the next big thing. It’s the logical next step in the ongoing convergence of the physical and digital worlds. It does everything virtual-reality and augmented-reality can do and much more. Pretty soon we will be living inside a computer simulation with digitized 3D objects that connect via the cloud. He continues “ The magic happens when you can combine all of this with high-fidelity spatial mapping to enable a computer platform which in our case is ARway. We can even track and control the movements and interactions of objects as people navigate through the spatial. We are getting very close to when Spatial computing with the help of AI will bring human-to-machine and machine-to-machine interactions to new levels of efficiency disrupting many industries, and creating the next trillion dollar opportunity. Major technology companies, including Unity, Epic Games, Microsoft and Amazon, are heavily invested and continue to invest in spatial computing technology.”

Upgrades and updates to the platform include:

  • (i) an upgraded mobile app for both IOS and Android devices
  • (ii) no-code capabilities
  • (iii) a Creator Portal (web studio) that is connected to the mobile apps, including third-party and white label apps powered by the ARwayKit SDK.
  • (iv) Creator Portal is now available to select early adopters
  • (v) a beta software development kit (SDK) is now available to select early adopters

Early adopters who have already signed up and are co-developing the platform with Nextech AR include:

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  • Property Owners In:
    • sporting venues
    • exhibition centers
    • universities
    • hospitals
    • government and public sector
  • Brands In:
    • retail
    • real estate
    • marketing agency
    • consumer goods

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ARway is a next generation spatial computing platform for the real-world metaverse that drives new revenue for properties and brands with out-of-box augmented reality (“AR”) mapping solutions. The ARway offering includes a mobile app as well as a no-code required web-based creator portal and software development kit (“SDK”) to form the ARway platform. This offering was recently launched to early adopters. Creators can map, author, and publish various metaverse experiences ranging from AR wayfinding to an array of AR experiences for exclusive branded activations. With the ability for location-specific, interactive and immersive AR content and proximity marketing campaigns, user experiences can be improved, user engagement will be driven and brand value can be maximized.

Mobile App

With the ARway mobile app, anyone can spatially map their location within minutes using their smartphone, and populate it with interactive 3D content, augmented reality wayfinding, audio, text, images, and more. Nextech AR provides several pre-loaded 3D objects which creators can leverage to populate their metaverse. The platform has a Visual Position System (“VPS”) which Nextech refers to as Mapping and Localization where users can map and enable VPS in any area through the platform. Occlusion, depth sensing and segmentation are also available. Users can share their metaverse with others, creating a new level of immersive interactivity for social, branding, advertising, gaming and more metaverse experiences.

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[To share your insights with us, please write to sghosh@martechseries.com]

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