Nextech AR Launches AR Wayfinding and Navigation Into the Event Space Through Its Subsidiary ARway
Nextech AR Solutions Corp., a metaverse Company and leading provider of augmented reality (“AR”) experience technologies and 3D model services is pleased to announce it has launched a major new technology advancement with AR wayfinding into the events spaces as well as upgrades to its augmented reality spatial mapping platform, “ARway.”
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ARway and Map D, a self-serve event management software solution, are now offering clients a total package event management product that now includes AR wayfinding, opening up another major potential revenue driver. Global Indoor Positioning and Navigation Market (2020 to 2025) is projected to grow to $23.6 billion in 2025 at a CAGR of 27.9%.- with major investments from Google, Qualcomm & Microsoft .
AR wayfinding is a natural fit between ARway and Map D events which manages almost one thousand events annually including; Southeast Florida Apartment Association, Pennsylvania Apartment Association, Apartment Association of Southern Colorado, Indiana Apartment Association, Florida Home Builders Association, HBA of Central New York, Southern Utah Home Builders Association, BMW Dallas Marathon, KOA Kampgrounds of America and Live! by GL Events amongst others. AR wayfinding is well suited for expos, trade shows, conferences, and festivals. Basically, anywhere large groups of people come together in a flexible space, AR wayfinding can make a difference. It adds big value to event management software by providing wayfinding meta maps, engaging spatial experiences, and deep location intelligence. ARway is now well positioned to be making groundbreaking new experiences—with no programming required.
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A most recent example of combined ARway and Map D’s technology was the Restaurants Canada RC Show 2022 – Canada’s leading food service and hospitality event, which took place May 9-11, 2022. As an official partner of the event, Nextech launched its groundbreaking 365 Marketplace, and had its ARway 3D/AR and spatial technology on full display to the entire food, beverage and restaurant industry.
Watch a video of the RC Show with these exciting technologies in action – click here.
Map D features a number of key services for event planning and management. These include attendee ticket sales, interactive floor plans; online booth sales, real-time event updates; management tools for exhibitors, sponsors, speakers, and sessions; location-based content and notifications; and the ability to easily create compelling AR experiences. This was bolstered by the addition of wayfinding, which is navigation with AR activations to improve the visitor experience in large and complex spaces.
It is anticipated that Map D and ARway will continue to grow in the event space, and that the potential for wayfinding capabilities in the metaverse, and particularly for events, will only continue to grow.
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