NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for virtual and hybrid eCommerce, education, conferences and events announced the creation of its new Artificial Intelligence (AI) division. Through a dedicated initial team of three AI experts focused on enhancing NexTech’s AI capabilities, the company aims to gain a competitive edge and create new portfolio offerings to complement its AR; streamlining operations for clients while tapping into a market that is expected to surpass $300 billion in revenues by 2024.
NexTech’s Mirjana Prpa, AR Product Manager, and the new head of the AI division, will drive efforts to identify, develop and deploy AI capabilities within the Company’s existing AR technology and virtual experience portfolio. She will lead a growing team that will include new AI experts and a substantial number of interns. The NexTech AI program plans to create automation within the AR content creation space in order to build a self-service AR platform that easily works for everyone, turning everyone into AR creators. The AI program will give back to students while also tapping into their untapped potential and insight by developing an internship program, starting with computer science students at the nearby Northeastern University in Vancouver.
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The internships offered by NexTech’s AI division will provide students with a unique hands-on learning experience that equips them with the tools they need to establish their careers in AI and AR. NexTech aims to create a mutually beneficial experience where students will be able to grow with the company by working on various AI-focused projects. In addition, NexTech is committed to creating long-term opportunities that will allow students to work closely with the NexTech team in real-world AI applications.
NexTech is building this new AI division with the goal of becoming a leader in AR which it believes can only happen with the merging of these two potent technologies. The team will utilize AI within the content creation of the company’s AR solutions that allow users to not just experience AR but also to create their own experiences, through the support of AI for AR. The ultimate goal is to harness the power of AI to offer a self-serve AR solution for everyone.
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“I’m excited to lead NexTech’s AI division and work towards the goal of making AR accessible to everyone. By creating a program that connects academia with industry experts, we hope to create long term relationships with students by recognizing their talents and offering them opportunities to aid in their professional development,” says Mirjana Prpa, Product Manager for AR and Head of the AI Division. “The potential of AI in AR applications is limitless; we’re only just starting to scratch the surface with this newfound program. Through the work of professionals and students who are learning new applications and approaches for AI integration, coupled with our growing team at NexTech, we hope to create experiences unlike any other currently available that combine the mesmerizing potential of AR with the streamlined efficiency of AI.”
Evan Gappelberg, CEO of NexTech says, “As one of the leaders in the Augmented Reality market, we are excited to continue our leadership and development with the introduction of our AI division as well as our internship program. NexTech’s growth and competitiveness within the market remains an important aspect of the company’s identity, especially as we work to extend our capabilities and services into the rapidly growing AR/AI markets.”
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