NexTech Launches Groundbreaking AR Human Hologram Marketing Platform “Genie in a Bottle” for “TruLyfe” Supplement Line
NexTech’s wholly owned TruLyfe brand, has announced the launch of their online store and Genie in a Bottle augmented reality (AR) marketing program, which provides customers with a registered dietitian at their fingertips
Using NexTech’s ARitize app, TruLyfe customers gain access to a registered dietitian human hologram who shares useful product information and updates in a format that is appealing to the millennial consumer
NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, conferences and events announced the launch of its groundbreaking “Genie in a Bottle” human hologram AR marketing platform and new eCommerce store for its TruLyfe brand of human supplements.
Through the Genie in a Bottle AR experience, customers who purchase select immune-boosting supplements from the new TruLyfe online store will scan a QR code on the supplement bottle to unlock a unique immersive AR experience, powered by NexTech’s ARitize app. The QR code will seamlessly trigger a human hologram of a registered dietitian which will appear as a 3D human hologram on the supplement bottle cap, speaking about supplements nutrition information as well as overall product benefits. The AR experience will be episodic, captivating, and unique to each supplement by featuring 3D, volumetric recreations of fruits, plants and other objects representing the flavor and ingredients found in each supplement.
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Initially, these AR-powered Genie in a Bottle hologram experiences will be available for three products in the TruLyfe line: Tru- C Gummies, Tru – Elderberry + Gummies and Tru – Turmeric + Gummies. These supplements are available exclusively online via TruLyfe’s eCommerce store, with plans to expand availability to Amazon and other retailers in the next 30 days. According to Market Study Report, LLC the Vitamin & Supplement US Market Size is expected to reach $349 billion by 2024.
With the introduction of AR holograms and 3D objects to the product experience, NexTech and TruLyfe are offering something no other supplement brand can compete with creating a whole new marketing category and valuable competitive edge. By bringing AR holograms of registered dietitians directly into shoppers’ homes, product information, which consumers crave, will be more digestible and accessible. Furthermore, push notifications within the ARitize app will connect the consumer with the AR hologram so they can receive continuous updates on their supplements from the AR hologram as well as promotional offers and other brand information.
Noora Mousa, Vice President of TruLyfe and the company’s first Genie to be featured on the platform comments, “I’m very excited to be a part of the TruLyfe Genie in a Bottle AR experience as their first dietitian AR-backed human hologram! Product information is delivered to customers in an uncomplicated and transparent way, ultimately leading them to make the healthiest and most informed decisions that may otherwise be complicated when browsing a jam-packed aisle in a store. I’m looking forward to helping empower customers’ knowledge and encourage them to live their healthiest lives.”
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“With our Genie in a Bottle AR marketing program, we are revolutionizing eCommerce by enhancing the ways in which customers are able to engage with and understand their products without having to set foot in a physical store,” says Evan Gappelberg, CEO of NexTech AR. “Many shoppers are choosing online venues over brick-and-mortar for safety and convenience so it was important for us to develop an experience where people could personally connect with a brand in their home. We are using our eCommerce platform and our TruLyfe brand as the test, in the near future we plan on creating Miele, Dyson, and KitchenAid Genies.” He continues, “Once our self-serve AR Genie platform is rolled out, many thousands of eCommerce brands will be empowered to use our ARitize app to create their own AR Genie in a Bottle experience. Our Genie in the Bottle AR platform bridges the gap between brands and consumers and represents a major business opportunity for us to resell this AR experience to large global brands which we already have great relationships with. I’m very excited that we have created a totally new way to connect augmented reality human holograms and retail product packaging, once again showcasing the value of our AR for eCommerce platform.”