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Perception Partners With Imperial War Museums and Science Museum Group to Bring Holographic Augmented Reality Experiences to 20,000 Students Worldwide

  • Perception, a deep-tech Augmented Reality company, has signed a Memorandum of Agreement with both Imperial War Museums and the Science Museum Group to bring holographic AR cultural experiences to life. 
  • The partnerships will bring highlights of the museums’ collections into the homes and classrooms of audiences across the globe using cutting-edge 3D desktop AR hologram technology.
Perception, a deep-tech company supported by the UK Government’s Department for International Trade’s Global Entrepreneur Programme (GEP), has announced the signing of a Memorandum of Agreement with Imperial War Museums and the Science Museum Group to explore new opportunities for Holographic AR across the museum, arts and culture sector. These agreements outline plans to create holographic exhibitions which bring museum artefacts to more than 20,000 students in the UK and Thailand.
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The agreements are set to foster a strong relationship between the tech and culture spheres, with the partnerships combining Perception’s state-of-the-art Desktop AR facilities with prized artefacts from both museums. Desktop AR is an augmented reality system which allows any 2D monitor to emit holographic images. This is done through tracking user head positions and rendering 3D images accordingly.

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These agreements come at a pivotal time for both the Augmented Reality and Arts and Culture sectors. Augmented Reality is taking over the technology sphere at pace, and has vast potential

to mirror this growth in the museum, arts and culture sector. Following a tough year for museums due to Covid-19 halting footfall, this technology presents an opportunity to share some of the UK’s most valuable and historical artefacts with a much wider audience.

Both Imperial War Museums and the Science Museum Group are preparing to give Perception access to parts of their internationally-significant collections, with the aim of sharing an impactful selection of British history. This will provide both museums with the opportunity to reach an even larger global audience, which will have an impact long after the pandemic.

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Dr. Sirisilp Kongsilp, CEO and Founder of Perception, says “These agreements not only display the rate at which Perception is expanding, but also mark an exciting opportunity to work with the culture sector to explore the power of  Holographic Desktop Augmented Reality software in sharing collections in inspiring new ways. For the first time ever, this technology can bring Museum objects to audiences in holographic 3D anywhere in the world – opening up new possibilities to how knowledge can be shared digitally, globally.”

Gill Webber, Executive Director Content & Programmes at Imperial War Museums, says “There is a real desire within the museums sector to reach new audiences and explore innovative ways of sharing their collections. This technology is an exciting way to explore this and we are thrilled to be working with the Perception team on the project.”

SMG Holographic Exhibition ConceptJonathan Newby, Acting Director, from the Science Museum Group, says “Digital exploration is part of our DNA so we’re really excited to be part of this project exploring the emerging holographic AR field which will really help grow our understanding of both the creative potential and how audiences respond. We look forward to developing this relationship and seeing how our audiences can benefit from this exciting new technology.”

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