Showpad Partners with Threekit to Improve Buyer Experience Through Enhanced 3D Visualization and Augmented Reality

By AIT News Desk On Feb 23, 2021

Sales teams can now present visual immersive product experiences directly from the leading sales enablement platform

Showpad, the global sales enablement leader, and Threekit have partnered to bring enhanced 3D visualization and augmented reality to Showpad’s platform, improving buyer engagement and boosting the effectiveness of virtual sales experiences.

Through this partnership, organizations of any kind that sell physical products can now use Threekit’s technology to configure 3D and augmented reality content directly inside the Showpad platform in real-time. This will help deliver compelling and immersive product experiences to buyers, which is especially important as many sales engagements remain virtual.

Companies with highly complex, highly customizable or simply extensive product portfolios to sell – such as those offering life sciences and medical devices, consumer products, home furnishings and building materials – find it difficult to share, educate and engage buyers on all possible product options and permutations. Helping buyers visualize a broad product offering is exceedingly difficult, whether in-person or in a virtual sales environment.

“As sales conversations increasingly shift to virtual environments, it’s more challenging than ever before for sellers to engage buyers,” said Louis Jonckheere, Chief Product Officer and Co-Founder of Showpad. “With Threekit’s visualization technologies, sellers now have a highly engaging way to deliver the best buying experience by allowing their prospects and customers to configure specific products and then see exactly how they look. This is a game-changer in today’s complex and competitive selling environment.”

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“Sales enablement is an incredibly important part of building a great sales team and Showpad is an amazing solution for teams to communicate value more effectively,” said Matt Gorniak, CEO of Threekit. “We’re thrilled to be partnering with Showpad so that now, any Showpad customer can also engage buyers with interactive 3D and AR to drive more confidence and faster sales.”

Threekit and Showpad have created an industry-defining solution to help sellers deliver visually immersive and engaging buyer experiences, in which buyers can virtually experience products like never before. As a sales enablement platform, Showpad provides sales teams an easy way to navigate product content and navigate sales conversations more effectively. With Threekit’s enhanced visualization functionality, sellers can more effectively engage buyers and allow them to virtually build, customize and interact with products.

Through this partnership, sales teams can now:

Enable visual configuration for complex products and solutions at scale
Let buyers see configured products in augmented reality
Use Threekit’s Virtual Photographer™️ tool to create photorealistic images at a massive scale and at a fraction of the time and cost of traditional photography
Create compelling interactive product experiences