TCL RayNeo Collaborates with Qualcomm Technologies to Create Next-Generation Consumer AR Experiences

TCL RayNeo (RayNeo), an industry leader in augmented reality (AR) innovation, has announced at AWE USA 2023 that they will collaborate with Qualcomm Technologies, Inc. to deliver pioneering user experiences for AR wearables. RayNeo will develop a wide range of cutting-edge AR features leveraging Snapdragon XR processors, with future support for Snapdragon Spaces XR Developer Platform, to create a world-class AR ecosystem for consumers worldwide.

“We’re excited to team up with Qualcomm Technologies in our pursuit of transforming the AR industry through groundbreaking products and unparalleled user experiences,” said Howie Li, CEO of TCL RayNeo. “Since day one, RayNeo has been committed to creating greater values for global consumers and making true AR accessible to everyone. We look forward to unlocking the full potential of AR, ushering in a new era of interactive experiences that inspire and delight.”

“At Qualcomm Technologies, we envision a future where augmented reality enriches and enhances the way we live, work, and play,” said Hugo Swart, Vice President & General Manager of XR, Qualcomm Technologies, Inc. “By collaborating with TCL RayNeo, we look forward to embarking on an exciting journey to propel the consumer AR industry forward.”

AiThority: The Use of AI in Hollywood

Through this collaboration, TCL RayNeo strives to transcend the limits of consumer AR glasses, expanding their application in diverse scenarios. By combining Snapdragon purpose-built XR technology with RayNeo’s innovative AR techniques, it will upgrade intuitive functions applied to RayNeo’s AR wearables, including spatial awareness, object recognition and tracking, gesture recognition, and more, to a whole new level. This will enable RayNeo to revolutionize AR glasses use cases, creating new possibilities in smart home automation, indoor navigation, and gaming. Both sides will also explore possibilities to integrate RayNeo’s AR glasses with Snapdragon Spaces, enabling next-generation spatial experiences that fluidly combine virtual and real-world environments for head-worn AR.

RayNeo originally unveiled at CES 2023 the groundbreaking TCL RayNeo X2 true AR glasses, the world’s first binocular, full-color Micro-LED optical waveguide AR glasses. Powered by the Snapdragon XR2 platform, the devices seamlessly integrate powerful features into a wearable eyeglasses design, including real-time, multi-language dialogue translation, smart navigation based on simultaneous localization and mapping (SLAM), photo taking, as well as call and message notifications. Expected to launch commercially by Q2 of this year, TCL RayNeo X2 AR glasses are also on display at Qualcomm Technologies’ booth at AWE USA 2023.

Read More: ChatGPT Won’t Replace Your Marketing Job, But it’s Critical to Leverage for Success

[To share your insights with us, please write to sghosh@martechseries.com]