Auto Link Further Enhances Integration with Auto Financial Group with a Borrower Facing Payment Calculator

Auto Link, a leading fintech and marketing company serving over 225 financial institutions, continues to build on its strategic partnership with Auto Financial Group (AFG). AFG clients can now leverage Auto Link’s widget technology to provide a payment comparison calculator on any page of their website without the need of website coding.

Auto Link’s patented vehicle research marketplace allows financial institutions of any size to provide borrowers all of the vehicle research, buying and financing tools directly on the client’s website, thus controlling the user experience. The integration with AFG additionally provides side-by-side payment comparisons between a conventional loan and AFG’s walk-away, lower payment balloon loan on all qualified vehicles as members shop.

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The widget technology will be made available to all AFG clients with the new borrower facing calculator, fully embedded on the financial institution’s website, further showcasing the financial institution’s lower payment competitive advantage through the walk-away balloon program.

Mutual Auto Link/AFG clients will receive enhanced features, bringing the vehicle search into the user experience and presenting inventory to members as they get their quote.  Retargeting messaging will ensure members return to continue the search and provide financial institutions early insight into the car buying plans of their borrowers.

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With the new fully embedded solution, financial institutions control the experience with borrowers never leaving their website, putting the information front and center.  An intuitive user interface guides borrowers to a quote, providing early education on the availability of a lower payment option. “Auto Financial Group is always looking to simplify and streamline the vehicle financing experience for our customers. Partnering with Auto Link allows AFG to provide enhanced features to our customers and a better experience for their borrowers,” said Richard Epley, CEO of AFG.

“Auto Link developed our innovative widget technology to help financial institutions break through the noise and provide a better experience for consumers. We’re excited to partner with AFG to help credit unions showcase their competitive advantage and educate credit union members on the availability of a lower payment option for auto l****,” said Ed Bourgeois, CEO of Auto Link.

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