Direct Performance Data Bolsters Executive Leadership Team with Appointment of New CEO

Direct Performance Data Inc. (DPD), the leader in providing automotive dealers with turnkey, data-driven marketing and lending solutions, announced the appointment of Steve Scruton as its new CEO. Scruton joins DPD during a period of rapid growth and product development for the company and brings with him a 20+ year legacy of building successful organizations across the data, analytics and technology space.

Prior to DPD, Scruton leveraged his d*************** and data expertise to found companies like Direxxis and Marketing Information & Technology, each of which was successfully acquired. Over his career, Scruton has also served in a number of senior executive roles at leading data and financial services companies like Broadridge Financial Solutions, ChoicePoint, TransUnion and Equifax.

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Scruton will be joining the current DPD executive team, including Richard Scolio. Having also spent the past two decades building and leading data-focused organizations, like MarketerNet and DPD, Scolio’s expertise lies in new business development including securing strategic partnerships and nurturing multi-million dollar relationships. With data industry veterans like Scruton and Scolio at the helm, DPD is confident that 2019 will bring its current and future automotive clients even more innovative solutions aimed at helping them achieve their sales goals and maximizing their marketing investment.

“We started Direct Performance Data with a vision to help auto dealers and agencies better target their ideal prospects. And for the past 10 years, we’ve worked hard to build a suite of truly unique, d*************** solutions to deliver on this goal. I’m proud to say that today, our proprietary data, algorithms and automation platforms have helped the automotive industry acquire more profitable customers and run more successful businesses,” stated Dan Ridley, DPD’s original founder. “As a well-respected industry veteran with a track record of success, there is no one better than Steve to take over DPD and lead it into the future. We have no doubts that he will blaze an exciting, new trail for the company and our clients,” Ridley continued.

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Today, automotive marketers spend nearly $35 billion on advertising annually. And with roughly 10% of automotive sales revenue invested in marketing, it’s more important than ever for dealers to make each marketing dollar work hard for them, especially through d*************** tactics, like those offered by DPD.

“It is an exciting time to be in the marketing industry. The worlds of data, technology and addressable marketing channels are converging. And that is why I am thrilled about my role at Direct Performance Data,” said Scruton. “The team here is well-known across the auto industry because of their products, personal expertise and genuine care for clients. By joining the company, I plan to accelerate our product roadmap and overall offerings so we can deliver industry solutions that change the way we think about marketing, all while providing consumers a vehicle buying experience that improves their lives. The opportunity here is incredible and I couldn’t be more excited about our future,” added Scruton.

The entire DPD team will continue to work together to serve clients, build new solutions and fuel the company’s impressive growth trajectory.

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