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Electronic Transaction Consultants Corporation (ETC) Awarded Contract for Roadside System and Implementation Services on Georgia Roads

The State Road and Tollway Authority awarded ETC a contract for roadside toll collection system implementation and maintenance services.

The State Road and Tollway Authority (SRTA), based in Atlanta, Georgia, has awarded Electronic Transaction Consultants Corporation (ETC) a contract to provide roadside toll collection system implementation and maintenance services with an initial term through June 2025 and renewal options through 2035.

“This impressive solution is an exciting opportunity for SRTA and we are interested to see how machine learning and big data will help our organization run more efficiently and effectively,” says SRTA Executive Director Chris Tomlinson.

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ETC’s winning solution includes a suite of new products created by the company, including:

  • riteView – An advanced big data reporting, analytics, business intelligence, and dashboarding suite incorporating machine learning.
  • riteVision – An advanced vehicle and license plate recognition service utilizing machine learning capabilities.
  • riteJetStream – A multi-modal Toll Facility Host (TFH) utilizing big data infrastructure and a modern user interface with configurable micro-services and pricing algorithms.
  • riteOSS – An enterprise-level IT maintenance and asset management system providing complete system infrastructure mapping with service and component level monitoring, interactive dashboards, configurable alerts, predictive lane analysis, and comprehensive asset lifecycle management.
  • RITE Redundant Communications Module and RITE™ Redundant Lane Controller – An advanced and fully integrated system providing complete redundancy, a smaller footprint, and backward compatibility to ensure upgraded paths and enhance operational capabilities.

Implementation of these new products will enhance both operational and customer services by offering a more efficient toll collection system and maintenance program based on ETC’s unified data model. Ultimately, SRTA’s customers will experience increased mobility through reduced maintenance activities and greater access to relevant data.

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“We are excited to continue our long-standing relationship with SRTA,” said ETC’s Executive Vice President of Business Development, Kevin Holbert. “One of the most exciting things about this project is that we will be able to implement an entire suite of our newest and most advanced products, producing a more forward-thinking roadside system and providing real-time visibility to SRTA.”

ETC has implemented and maintained a number of projects for SRTA since 2010, including its HOV to HOT lane solution for the I-85 Express Lanes. ETC is currently in final testing for the I-85 Extension, which is scheduled for go-live in early November 2018. The I-85 and I-85 Extension projects both utilize ETC’s patented Dynamic Pricing Host, the only dynamic pricing system patented in the United States due to its predictive capabilities.

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