Melissa Named a Niche Player in 2020 Gartner Magic Quadrant for Data Quality Solutions

By AIT News Desk On Sep 29, 2020

The world’s leading research and advisory company’s evaluation recognizes vendors for completeness of vision and ability to execute

Melissa, a leading provider of global data quality and address management solutions, announced it has been positioned by Gartner as a Niche Player in the Magic Quadrant for Data Quality Solutions1. Melissa was one of 16 vendors evaluated in the report.

“This is the first year Melissa has been recognized in the Magic Quadrant for Data Quality Solutions and we believe our designation speaks to the special role we play in the market,” said Ray Melissa, president and founder of Melissa. “While data quality is a broad category, we take a nuanced approach, going above and beyond to ensure customer data not only ‘looks’ right, in terms of format, but is actually valid and functional. It is this unique tack that delivers extensive value and utility to Melissa customers.”

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In the report, Gartner states, “As organizations accelerate the speed of digital transformation and innovation, there is a greater market demand for data quality solutions. This stems from a need to overcome the challenges from complex and distributed data landscapes, and new and urgent business requirements. Data and analytics leaders are facing intensive pressure to provide “trusted” data that can help business operations to run more efficiently and making business decisions faster and with greater confidence.”

With more than 35 years of address expertise and deep domain knowledge, Melissa advocates address management as foundational to all facets of customer communication and business operations. By offering proven solutions designed to clean, enrich, and match contact records, the company empowers users to tap into deeper customer insight, improve communications, and cultivate more profitable customer relationships.