Blackbaud to Bring Powerful, New Capabilities to Raiser’s Edge NXT

Through Connected Systems, Blackbaud is Helping Social Impact Organizations Grow Their Donor Base and Raise More Funds

Blackbaud, the leading provider of software for powering social impact, announced it is bringing new capabilities to Blackbaud Raiser’s Edge NXT. These capabilities will enable social impact organizations to grow their donor base and funds with Optimized Donation Forms, harness the power of predictive analytics with Prospect Insights, and use AI to generate donor acknowledgment. These enhancements further support Blackbaud’s Intelligence for Good strategy.

“We are connecting our systems of engagement, systems of record and systems of intelligence to give customers CRM software that delivers more value than ever before,” said Sudip Datta, chief product officer, Blackbaud. “This deep integration between our systems enables us to surface intelligence in our products like no other company in social impact. It gives our customers new ways to find, reach and engage donors, which ultimately helps them reach their missions and change the world, and the best part is that these connected features eliminate the need for multiple point tools, thereby saving dollars for our customers.”

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At bbcon 2023, Blackbaud introduced its vision for connected systems and the company’s intention to move beyond individual products to deliver integrated experiences that put the most useful information and insights at the fingertips of users, connecting them seamlessly with their stakeholders. These latest integrations within Raiser’s Edge NXT deliver on that vision, adding even more capability to Blackbaud’s robust philanthropic database software.

Optimized Donation Forms

Starting in mid-February, U.S. Raiser’s Edge NXT customers can take advantage of Blackbaud’s Optimized Donation Forms, with availability coming soon across Blackbaud fundraising solutions. These forms offer flexibility in handling processing costs and leverage intelligence and optimization for higher conversion rates and higher average transactions, with native integration to Blackbaud’s payment processing software and Raiser’s Edge NXT. In the early access program, these forms have helped Blackbaud customers raise more money, save time on administrative tasks and reduce processing costs.

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Prospect Insights

With Prospect Insights included within Raiser’s Edge NXT, the CRM software will automate in-app intelligence related to major giving likelihood and capacity, and then prescribe actions related to portfolio management and donor outreach.

This gives small and mid-size organizations the ability to:

• Identify and prioritize the best major donor prospects without adding more support staff.
• Harness the power of predictive modeling without expensive custom services.
• Leverage artificial intelligence with recommendations that improve over time.
• Pursue major gifts more efficiently.

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