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Binance Launches Payments Technology Company, Bifinity

Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, has announced the launch of Bifinity, a payments technology company and its official fiat-to-crypto payments provider. Bifinity’s on- and off-ramp solutions will empower businesses to adopt crypto and reach new audiences with easy, direct fiat-to-crypto transactions.

The announcement comes as Bifinity also announced that it has entered into a strategic partnership with EQONEX Limited (NASDAQ: EQOS). As the first digital asset firm with an exchange to be publicly listed in the U.S., EQONEX offers regulatory-focused trading services centred around the EQONEX crypto exchange, institutional-grade digital asset investment solutions, including an asset manager together with the pending launch of exchange-traded products and structured products, and Digivault, an FCA-regulated high-security crypto and digital asset custody solution.

Under the terms of the strategic partnership, Bifinity will advance a US$36 million convertible loan to EQONEX and will work together to maximize business synergies created by this new strategic relationship and capitalize on opportunities to cooperate and further expand their businesses.

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In addition, Bifinity announced that it has partnered with leading specialized payments platform, Paysafe and leading global payments processor, Checkout.com, to grow the Web3 economy by expanding cryptocurrency access globally and enabling users to buy and sell crypto safely. From launch, users will be able to buy and sell more than 50+ cryptocurrencies through fiat on- and off-ramps in a fast, simple and secure way.

“As the crypto and the Web3 economies continue to grow, we see greater demand to build improved fiat-to-crypto on- and off-ramps to bridge the gap between the traditional finance industry and the decentralized and centralized crypto economy. Binance’s vision is to increase the freedom of money globally and through the launch of Bifinity, and with these strategic partnerships with EQONEX, Paysafe and Checkout.com, we aim to accelerate mass crypto adoption,” said Helen Hai, President of Bifinity.

Chi-Won Yoon, Chairman of EQONEX said today, “We are extremely pleased to team up with Bifinity in a partnership that is likely to be transformational for both companies and for the industry at large. Bifinity shares our strong belief in helping to bridge the world of traditional finance with cryptocurrencies, as well as our conviction to operate to the highest standards of investor protection, regulatory oversight, security and governance. This transaction marks the next logical step in our company’s evolution, representing an important opportunity to grow our footprint and expand our regulated offerings for the benefit of our customers and shareholders.”

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Bifinity’s payments infrastructure connects businesses, merchants and consumers to the world of crypto and blockchain – including buy/sell crypto services and API crypto payments integrations. By providing straightforward APIs that require minimal expertise, merchants and businesses, regardless of experience, can integrate Bifinity’s intuitive services and provide accessible crypto for their customers.

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“We expect global e-commerce to continue outpacing the growth of traditional commerce—especially with the adoption of cryptocurrencies and NFTs,” said Max Rothman, VP of Crypto at Checkout.com. “Our payment rails already power the world’s leading crypto exchanges, representing almost 80% of the global trading volume. And that’s why our foundational partnership with Bifinity and the Binance platform is so important. Together we are lowering the barrier to entry for merchants to accept and make their first cryptocurrency transactions, and enabling them to seize the great Web3 opportunity that lies ahead.”

Through these partnerships, Bifinity will upgrade its on-ramp payments processing infrastructure, with future plans to integrate enhanced fraud detection. Paysafe will bring to Bifinity deep regulatory know-how of fiat-to-crypto payments. Paysafe’s embedded finance solution, which acts like a white label Bifinity digital wallet, has strengthened it’s on- and off-ramp capabilities and already enabled Bifinity to reactivate SEPA bank transfers and Faster Payments. Moving forward, through Paysafe, Bifinity will look to expand into Latin America where it has a market leading real-time payments offering and is in plans to integrate Paysafe’s card processing service in the UK and Europe over the next few months.

Philip McHugh, CEO, Paysafe, said: “Binance is a true leader in crypto, NFTs and the fast-emerging Web3 through innovative products and services that customers truly love.  With the launch of Bifinity, they are now taking their growth to the next level.  Paysafe is proud to partner with Bifinity providing a full range of payment solutions, as well as leveraging our deep regulatory and compliance capabilities.  Starting with digital wallets and real-time banking solutions, we look forward to expanding the relationship with more products and geographies as we help the team achieve their growth ambitions.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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