Blockchain and NFT Technology Applications to Become New Growth Drivers for Glory Star

Glory Star New Media Group Holdings Limited, a leading digital media platform and content-driven e-commerce company in China, announced the commencement of the commercial applications of its blockchain and non-fungible token (“NFT”) technologies through its digital copyright management platform.  The Platform will allow Glory Star to further explore business opportunities in NFT assets as potential new growth drivers for the Company.

Interest in NFTs derived from blockchain technology is growing rapidly. According to the latest data from nonfungible.com, the value of the entire NFT market has grown from less than $41 million three years ago to $338 million at the end of 2020, representing an increase of 724%. Furthermore, with the development of the digital global economy, production, operation, consumption, entertainment, and lifestyles are  rapidly undergoing a digital transformation. This has led to data becoming one of the most important assets in this new digital economy. Consequently, new challenges in data authentication and authorization have also become important issues to consider, and blockchain technology could play a significant role in alleviating these challenges.

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Glory Star’s Platform has been put to use in the Company’s copyright management system for its CHEERS video platform as well as the SaaS, point-redemption, and live-event modules for its CHEERS e-Mall. The Company’s Platform leverages cutting-edge technologies such as blockchain, big data, and artificial intelligence to store the key data for digital intellectual property (“IP”) in a blockchain database. The immutability, traceability, scalability, and transparency of blockchain technology enables the Company’s database to verify the integrity and security of these assets through all registration, search, and other processes. This ensures the credibility of the digital IP and the traceability of user operations to ensure a trustworthy and authoritative copyright platform.

Furthermore, the Company’s Platform offers effective tools for users to streamline copyright validation, storage, protection, and other transactional processes for digital assets to safeguard against copyright infringement. It also provides effective solutions for industry challenges in copyright verification, monitoring, and evidence collection. The Platform also provides digital asset blockchain certificates to validate copyright, deploys a digital-asset DNA database for cross-checking information and generating verification reports to monitor copyright, and leverages blockchain technology to enable the collection of ownership data, confirm the digital asset’s ownership online, and execute copyright transactions to generate funds by trading asset-backed securities through the blockchain.  As previously announced, the Company has signed a cooperation agreement with Beijing Minsheng Art Museum to promote the application of NFT technologies for digital content. Both parties plan to further explore the feasibility of minting joint NFT assets and participating in the trading of NFT artwork and other collectible digital assets. In addition, Glory Star will integrate a new category of cultural and art collectibles on the Company’s CHEERS e-Mall platform, which will provide a boost to the circulation and promotion of Chinese artwork and further improve the content ecology on CHEERS applications.

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Mr. Bing Zhang, Founder and Chief Executive Officer of Glory Star, commented, “As an innovator in the entertainment industry, we have always actively monitored the digital development of culture, media, and technology with great interest. Our commitment to R&D and investment in new technology has always been critical to our strategy to integrate our product ecosystem with the new digital economy. We are confident that such efforts will enhance the competitiveness of our products and fortify our industry leadership. Going forward, new applications for blockchain technology will be an important focus for us to promote rapid growth not only for Glory Star but for the entire digital content industry as well.”

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