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Blue United Changes Its Name and Digital Reward to More Closely Align to Its Mission

Blue United, the blockchain-enabled, global wellness provider, announced it has changed its name to Galvan, and has changed its digital reward name to IZE. These new names are inspired by the word galvanize, which means to shock or excite someone into taking action.

The change, which also includes a new identity and product development strategy, is the result of Galvan’s continuing effort to align the promise of blockchain technology with the most dire and unmet needs of the healthcare space.

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Adam Sharp, CEO of Galvan, explains, “Our healthcare systems, though well-intended, have shifted resources, responsibility, and decision-making away from patients. As an ER physician, despite working with amazing doctors, nurses, and providers in some of the highest performing health systems in the world, I have seen firsthand the limitations of our current methods. Galvan represents a decentralized approach to change the culture of healthcare and wellness, returning the focus and ownership to patients. Galvan’s name epitomizes our vision to inspire, enable, and—well—galvanize individuals’ resolve to form healthy habits. In short, we see the power of the blockchain as an opportunity to provide products, services, and incentives that will empower people with the tools and information they need to become their best selves.”

Galvan believes that wellness is quite literally the ability, opportunity, and desire to make beneficial decisions in all areas of health—mental, emotional, physical, and financial; and they have evolved their product strategy to support this belief. More announcements on this are soon to follow.

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[To share your insights with us, please write to sghosh@martechseries.com]

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