Color Star Technology Announces Partnership France’s Galtiscopio Gatti to Enter into ‘Color World’ Metaverse Platform

Color Star Technology Co., Ltd., an entertainment technology company with a global network that focuses on the application of technology and artificial intelligence (AI) in the entertainment industry, announced that Galtiscopio Gatti, a luxury women’s watch brand from France, has officially entered the Color World metaverse platform. Color Star will assist the brand in its online brand marketing and help the company seize the new market opportunities presented by the metaverse.

The launch of the beta version of Color World towards the end of January garnered the attention of many. Despite it being an unfinished beta version, the virtual world and virtual characters received unanimous public recognitions and approval. As a metaverse that aims to bring real world settings into the virtual world, Color Star has allocated significant amount of time and manpower on the research and development. To provide users with more virtual locations and cultural experiences, real-world stars and businesses have successively “entered” Color World by having their virtual counterparts represent them in the metaverse, breathing life into the virtual world. The stance of Color Star is very clear: “Color World” is an interactive variety entertainment platform with technology and artificial intelligence as its main focus. The in-app economy is also a major focus, to ensure that virtual businesses and app users are both benefitting and influencing each other. Businesses rely on users to market their brand, whilst users rely on businesses to provide them with tailor-made products and services, thus achieving a close-loop marketing strategy. This is what Color Star hopes to see and will most likely also be a major selling point of Color World.

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This partnership between Color Star and Galtiscopio was sparked by the French brand’s impressive growing stature amongst the many international fashion brands. Galtiscopio began by selling tailor-made watches to celebrities and later on it became known to the public and opened up to the mass market. Galtiscopio’s wrist watches were created with the concept of “Time To Enjoy Time” in mind. The three-dimensional design of the watch face oozes playfulness and designs will continue to take on the creative style of the endless sky, creating infinite possibilities and crafting a brand-new definition to the concept of time. Today, the watch brand has become the fashion darling of many celebrities. After the launch of “Color World”, the technical team of Color Star will create a [3D flagship store] for Galtiscopio [NTD: do you mean virtual / online store? If so, please revise accordingly otherwise it sounds like there will be a physical store]. Furthermore, the team will assist the brand with their online sales. Not only can users inspect the watches in great detail in VR, but they can also make purchases without stepping outside their homes. More importantly, in addition to physical products, all future designs and watch models can be sold in Color World. This will be a focal point in the future development of business marketing for Color World and resident businesses.

Lucas Capetian, CEO of Color Star Technology, said: “French brand Galtiscopio Gatti has already established itself as a luxury brand with a respectable level of influence and fans’ base; this is also good publicity for Color World. At the same time, we will begin exploring ways of carrying out in-depth cooperation in regard to digital marketing, including digital products, etc. Ultimately, online sales and offline sales will combine into one, allowing us then to set our sights on the international market; these are all fantastic prospects. As more and more businesses land on our Color World and grow in popularity, our users count will increase perpetually, bringing in more and more consumers to these businesses in the metaverse”.

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