Exicon and SUKU Partner to Meet Growing Consumer Demands Across Asia for Supply-Chain Transparency in the Fashion Industry
SUKU and Exicon partner to bring SUKU’s supply-chain transparency solution to Asia-based fashion brands and retailers.
SUKU, a leader in blockchain-based supply chain solutions for brands and retailers, partners with leading blockchain and mobile service provider Exicon to meet growing consumer demand for supply chain transparency across Asian fashion markets.
“There is a rapidly growing group of conscious consumers who are factoring health and sustainability into their purchasing decisions,” shared Stefan Rust, founder of Exicon and former Bitcoin.com CEO.
“SUKU helps brands and retailers meet this growing consumer demand by giving the brands the tools they need to prove ethical and sustainable product provenance. We look forward to expanding awareness of SUKU’s blockchain-powered supply-chain solution to the Asia-based fashion brands and retailers we work with throughout the region.”
Worldwide, there is a trillion-dollar opportunity for brands to make their sustainability credentials clear, with 71% of consumers willing to pay a premium for brands that provide it. In China—one of the largest consumer markets in the world—more than 70% of consumers expressed that they “will continue to spend more time and money purchasing safe and eco-friendly products.”
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“Consumer demand for supply chain transparency is growing at such an incredible clip that the brands that adapt could be surprised by how much consumers reward them,” said Yonathan Lapchik, CEO of SUKU. “We are very excited to be partnered with Exicon to support brands and retailers across Asia with product traceability solutions that will allow them to thrive in this new, global consumer culture that values health, authenticity, sustainability, and ethical product sourcing—all made provable with our blockchain-powered solution.”
The SUKU-Exicon partnership supports the growth of the circular economy throughout fashion markets globally, enabling the reduction of waste and supporting more sustainable industry practices.
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