Ad Agency FRC Announced It Has Selected Ternio as Its Preferred Blockchain Partner to Facilitate Transparency of Its Programmatic Ad Campaigns. Ternio Is the Leading Blockchain Company Bringing Transparency to Programmatic Digital Advertising with Its High Transacting Blockchain Called Lexicon. Lexicon Will Write and Record Every Unique Ad Impression That FRC Purchases to the Blockchain.
Chicago based Ad Agency FRC announced it has selected Ternio as its preferred blockchain partner to facilitate transparency of its programmatic ad campaigns. Ternio is the leading blockchain company bringing transparency to programmatic digital advertising with its high transacting blockchain called Lexicon.
As a philosophy-based, creative and media agency, FRC pushes the boundaries of conceptual thinking with deep tech, deep partnerships and a deeper purpose of Creative Altruism. Brand clients include: Mazda, Fox, Synchrony Financial, P&G, Mattel and more. FRC designs action-inducing creative and media activations powered by universal insights rooted in data and objectivity.
A murky and oftentimes fraudulent ad supply chain has been an ongoing problem in digital advertising for marketers looking for quantifiable and transparent results. Ternio’s high transacting Lexicon blockchain is the only framework capable of supporting the high QPS of programmatic advertising. By increasing transparency of the supply chain, Agencies like FRC and their clients gain a better understanding of where their ad dollars are actually going while improving varied KPIs for their clients – all done comfortably in a programmatic environment.
“I am thrilled to have partnered with FRC who are advocates for a more efficient and transparent ad supply chain,” said Ian Kane, co-founder of Ternio. “Blockchain has the ability to bring trust to any trust-less environment and Ternio is the only company able to provide its benefits in a fully programmatic environment.”
Dominick Cabal, FRC’s Media Director added, “In simplistic terms, Ternio has done what others have chosen not to do in the programmatic space providing systematic accountability by decentralizing inventory effectively putting power back into the hands of marketers and agencies.”
Ternio and FRC will work together to integrate Lexicon into FRC’s and their clients’ preferred buying platforms seamlessly. Lexicon will write and record every unique ad impression that FRC purchases to the blockchain, enabling all participants in the ad supply chain to verify the impression data has not been tampered with. All parties from FRC to the publisher are able to take a “trust-but-verify” approach to programmatic buying and selling.
Ternio is a leading blockchain company bringing transparency to programmatic digital advertising with its Lexicon framework. Lexicon is the only scalable blockchain solution for programmatic digital advertising capable of supporting over 1 million transactions per second. Ternio provides the solution to existing companies in the ad supply chain enabling those companies to verify users, instantly pay publishers, and protect advertisers from ad fraud.