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GigLabs App Enables Shopify Merchants to Mint and Sell NFTs

GigLabs, a blockchain company that empowers brands to bring their IP to life through non-fungible tokens (NFTs), announced its GigLabs NFT App for the Shopify App Store will be made available for eligible Shopify Plus merchants to create and sell NFTs on their Shopify storefront in minutes without any prior development or blockchain experience.

“Our growing NFT app ecosystem demonstrates our commitment to offering merchants an accessible approach to selling digital assets directly through their Shopify stores,” said Robleh Jama, Director of Product, Shopify. “We’re happy to welcome GigLabs to the Shopify NFT ecosystem to help merchants build unique commerce experiences through NFTs.”

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“The next evolution for ecommerce is NFTs, and the GigLabs NFT App in the Shopify App Store allows select businesses to quickly and easily offer NFTs to their consumers,” said GigLabs Chief Product Officer and co-founder Brian Burns. “We partnered with BreakingT and Infinite Objects as early adopters to help spec out and test our app, and now both companies are able to seamlessly integrate NFTs within their existing Shopify stores as our first customers.”

BreakingT and Infinite Objects are the first companies to launch NFTs using the GigLabs NFT App on Shopify to develop a new revenue stream and deepen customer loyalty. Both brands worked closely with GigLabs to design and build the app.

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BreakingT helps fans connect to their favorite teams and athletes by commemorating the best moments in sports with real-time fan apparel and other licensed products. “We’re continuously monitoring social data with our CrowdBreak platform, looking for fan engagement and consumer intent related to these big moments in sports. If Fernando Tatis hits a walk-off grand slam on Tuesday night, it’s a shirt by Wednesday morning,” said Alex Welsh, CEO of BreakingT. “We’ve integrated the GigLabs NFT app capabilities into our 24/7 business model, and can now quickly turn these same moments into NFTs and reach a whole new audience.”

“Infinite Objects believes that moving images should be appreciated the same way posters, prints, and photographs have been for decades,” said Joe Saavedra, CEO of Infinite Objects. “With the GigLabs app, we’ll be able to add NFTs to our content offerings in a seamless end-to-end and customized experience.” An Infinite Object Video Print is one video art collection, looping forever and can hold up to 24 hours of video.

GigLabs enables eligible Shopify Plus merchants to mint and sell NFTs on the Flow Blockchain. Flow is the world’s fastest growing blockchain with over 2 million accounts, over 17 million individual NFTs minted and more than 10 million secondary market NFT sale transactions. Flow leverages an environment-friendly design via Proof-of-Stake that consumes thousands of times less energy than Proof-of-Work blockchains.

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[To share your insights with us, please write to sghosh@martechseries.com]

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