High-Performance Blockchain Platform Zilliqa Appoints Industry Heavyweight Colin JG Miles as Head of Marketing
Previously Vice President of Sales and Marketing at Minimob and Internetq, Miles Brings 20 Years of Marketing Expertise to the Organisation
Zilliqa, a leading high-throughput and high-security blockchain platform, has announced the appointment of Colin JG Miles as Head of Marketing. With an established marketing career spanning over twenty years, Colin has held leadership roles within the technology, media, and telecom (TMT) sector. In addition, Miles plays an active role in the Southeast Asian blockchain community, where he currently serves as a Board Director of NextID and AdStamp, two companies committed to bringing blockchain technology to market.
Commenting on his appointment, Colin Miles said, “While enterprises and everyday consumers are becoming increasingly aware of the possibilities of blockchain, we are now at a critical juncture in the path to adoption. I strongly believe that the role of marketing is vital in ensuring that this emerging technology goes the distance. Working alongside innovators to showcase their solutions, usability, and real-world impact is what I am passionate about and I couldn’t have found a better team or technology than Zilliqa.”
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Prior to joining Zilliqa, Colin was Vice President, Global Marketing and Sales at Minimob, a mobile performance advertising platform and held the same role at InternetQ, a provider of mobile, social and app-driven marketing solutions, where he was responsible for leading corporate marketing initiatives, communications and events worldwide as well as investor relations. A recognised technology luminary, Colin holds the honorary position as Chair Emeritus of Mobile Ecosystem Forum (MEF) Asia, having led the industry association for four years and is an esteemed judge at industry awards including the annual Global Mobile Awards and the World Communication Awards.
“In a short period of orientation, I’ve seen a number of real-world projects delivered successfully, such as our stablecoin initiative, XSGD. Our immediate focus must be on communicating more emphatically and cohesively that Zilliqa is leading the way in financial inclusion and advancement. The vision is clear, make it known that Zilliqa means business; it is adoption-friendly and enterprise-ready,” Miles added.
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Zilliqa is committed to delivering a scalable and secure platform for developers and enterprises with a particular focus on financial innovation. Most recently, Zilliqa collaborated with Southeast Asian fintech payments provider Xfers to launch StraitsX, a stablecoin pilot. Denominated as XSGD, the stablecoin is pegged 1:1 with the Singapore dollar and looks to streamline Southeast Asia’s payments ecosystem while increasing transparency for participating merchants and businesses. Committed to advancing Southeast Asia’s financial landscape, Zilliqa’s technology also powers Hg Exchange, the region’s first-of-its-kind private market exchange.