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Hyprr to Integrate “The Blockchain for Brands”

Hyprr announced that the Hyprr web 3 social media platform is expanding beyond their native blockchain (built on Cosmos) and will support multi-chain interoperability. The company has kicked off this expansion starting with DigitalBits, a blockchain attracting revolutionary brands, enabling digital experiences and enhanced connections for consumers and brands. The “blockchain for brands’, will now be optimised with a social landing hub for digital interactions on Hyprr’s fully integrated multi-layered platform. The integration of the DigitalBits blockchain, targeted for completion in May 2022, will diversify Hyprr’s range of creators and consumers, elevating the user experience for all.

The DigitalBits ecosystem will experience the broad social NFT functionality & utility Hyprr offers through in-app social posts, premium content & exclusive live streams. In addition, the Hyprr platform enables split contracts for digital assets on both initial sales and royalties. This function paves the way for charitable donations, collaborations and fundraising projects.

Daniele Mensi, DigitalBits Foundation Managing Director comments: “We are excited to welcome Hyprr into the DigitalBits ecosystem. Hyprr’s innovative, feature-rich platform provides the DigitalBits ecosystem with exciting digital experiences. With its powerful NFT functionality and utility, this combination of world-class blockchain technology and web 3 social media provides brands with an opportunity to reach new heights in engagement.”

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In recent months, the world has seen new partnerships with leading brands enter the DigitalBits ecosystem such as Inter Milan, AS Roma and Sony Pictures Italia, enabling the DigitalBits blockchain to rapidly expand its reach across the sporting and entertainment sectors. This DigitalBits integration provides the Hyprr platform with a new level of brand to consumer relationships by building trust and confidence through first-hand engagement and interaction with fans.

David Brierley Hyprr CEO comments: “This strategic integration of the DigitalBits blockchain provides Hyprr with access to an enriched ecosystem. Through combining this world class blockchain, brands can take advantage of our feature rich social platform and increase the scope of unique offerings. We are confident DigitalBits will become a leader in this space and we are excited to be joining this ecosystem on this journey to the top.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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