Adidas Originals Celebrates the Arrival of Its Inaugural NFT Wearables Collection With Immersive Event in Miami
To mark the launch of its first ever collection of virtual wearables, this December, adidas Originals hosted (Probably) Real – an immersive, invite-only event that redefined our relationship with physical and virtual space in Miami. Through the use of immersive screens and AR technology, the product-led experience took hundreds of visitors on a journey through the adidas web3 universe – from its origins in 2021 to the launch of the brand’s first ever collection of NFT wearables, “Virtual Gear”.
Held at the Rudolf Budja Gallery, the event was divided into three distinct experiential realms. Upon entry, guests are guided into the first room, containing a 360-degree display of the brand’s ‘Virtual Gear’ brought to life on a range of virtual avatars. Offering a preview of adidas’ Virtual Gear in motion, while exploring the future of fashion presentations through impossible perspectives, this space plays sets the scene for the potential applicability that digital wearables represent as a new product category for adidas.
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Visitors then transition between virtual and real spaces as they enter ‘Indigo’s Lab’. Known as the creative powerhouse leading adidas’ journey ‘Into The Metaverse’, the adidas Bored Ape NFT, Indigo Herz, opens their lab to attendees with an array of impossible sketches and real-time builds for a selection of the “Virtual Gear – Genesis Collection”. Traversing into the metaverse, the final space – ‘(Probably) A Dressing Room’ – invites guests to try on the Virtual Gear collection in real time through a DressX interactive AR Mirror.
Finally, the event closed with a live performance from 2022 Grammy nominee, Pusha-T.
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Open from 4-10pm on December 3rd, (Probably) Real was an invitation only event with a limited number of tickets being assigned via Tokenproof to ITM holders, BAYC & MAYC holders, AdmitOne holders, and Punks Comic & Founders Dao holders.
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