As a child there was no better feeling than waking up, jumping out of bed, and heading straight to the kitchen to grab an unopened box of my favorite sugary cereal and discover a collectable pencil topper or glow-in-the-dark Skelesaurus. While not completely gone, it is rare, however, to find hidden treasures buried in cereal boxes these days, but Cereal Club is recreating the joyous experience with a futuristic twist. And the concept is hyping up the NFT community quicker than I can devour a bowl of Fruity Pebbles.
Committed to unlocking their full potential and expanding the brand beyond its charming bowl-headed characters, Cereal Club is tapping into a mass audience by releasing its very own physical cereal line, aiming to be distributed to retailers across the globe. With a single box of their cereal, both NFT holders as well as the general community, will have a unique opportunity to scan a QR code and step inside an enchanting, augmented reality portal to engage in the ultimate cereal treasure hunt. From unearthing various NFTs of other projects, merchandise, and a plethora of prizes, the possibilities are going to be endless and your hands won’t be covered in rainbow dust.
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While art and community serve as the foundation of Cereal Club collection and its unremitting success, the group also strives to educate and empower individuals across web3, whether newbies or veterans in the space. Demonstrating exactly what holders can do with intellectual property rights and the artwork they own, permitted consumers may obtain the privilege of having their NFTs featured on the cereal boxes by finding a golden ticket. You can also get access to NFT on their Discord.
“We really wanted to create an experience that not only brings back those childhood memories, but one that also builds a community of people who can be part of a big bowl together,” says Sako Waves, co-founder of Cereal Club. “Having a physical component really adds to that. Cereal is for everybody and we want to connect with everyone around the world. Imagine someone who is not into Cereal Club NFTs, picking up a box of our cereal, scanning the QR code to learn more, and realizing they can win something. When people buy our cereal, they aren’t going to just find a prize in the box. They are going to enter a new space, a new experience.”
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