Encantos Launches Fearless as a Groundbreaking New NFT Initiative to Improve the Lives of Girls Around the World

Developed and championed by the world-renowned advocate for girls Anna María Chávez, Fearless will help inspire, fuel, and fund causes that give girls a fair shot from day one.

-The Forbes 30/50 Summit, championing the top female leaders in the world, was the site of an historic challenge from Anna María Chávez, Chief Impact Officer of Encantos, to finally and fundamentally level the playing field for girls around the world. In advance of International Women’s Day, Chávez spoke at the Forbes 30/50 Summit to call attention to the barriers and hurdles facing girls and the need for coordinated effort to create real change. Chávez’s talk culminated in the announcement of the launch of a new girls’ initiative called Fearless.

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“The 10 most innovative education companies of 2021.”

Founded in 2022 by Chávez, the former CEO of the Girl Scouts of the USA, Fearless is a global initiative engaging people, businesses and nonprofits to inspire, fuel, and fund causes that give girls a fair shot from day one. The Fearless mission is to help girls value and express themselves fearlessly. Fearless partners with the world’s most progressive leaders and companies to develop Fearless-branded products, experiences, and services whose purchases contribute to the Fearless Global Fund. These contributions are then invested in programs that sponsor and support girls around the world. Fearless will launch as a series of NFTs (non-fungible tokens) created by female artists and minted on the Encantos platform.

Fearless is aimed at advancing the opportunities for girls by funding efforts to help provide equal access to education, create a social safety network, empower them to compete in the future workforce, and help develop the next generation of female activists who fight for change. The situation for girls has grown worse around the world as countries struggled with the Covid-19 global pandemic, education was disrupted, funding for social services were stretched as economies suffered, and fundamental rights which were settled law have been rolled back. Technologies that were launched to build global communities and expand access to services have given rise to misuse, abuse, and created a hostile environment for them.

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“I’ve been advocating for girls for the past 25 years and I am devastated that the challenges they face have only grown more pervasive,” says Chávez. “Supporting girls to be their best selves is more important than ever. Young people face an unprecedented set of challenges inherited from adults and exacerbated by two years of a global pandemic. As we prepare to thrive in this new century, our core mission is to change girls’ lives so that they can discover themselves, take charge of their future, and inspire them and others to create a fair and equitable society. We need to invest in girls. When we make things better for girls, they make things better for everyone.”

Chávez outlined the key pillars of Fearless – where all girls both deserve and demand:

1. To have access to free, reliable healthcare; nourishing food; stable housing; and a great education.
2. To be a girl as long as she wants with no pressure to fit in and to accommodate what others think of her.
3. To dream big and face no man-made barriers to accomplish these dreams.
4. To be seen and treated like a leader regardless of her age.
5. To be supported by kind adults so she can try, fail, pick herself up, and keep on trying when addressing the problems that surround her, her community, and her world.
6. To learn to be an active ally to other girls and women.

Fearless is being launched as the latest creator initiative by Encantos. With its mission to democratize, decentralize, and diversify learning, Encantos is empowering creators who help kids learn enabling them to bring their projects to life on its platform.

Fearless will launch with a collection of extraordinary NFTs, which serve as a pledge and commitment to advocate for change. The proceeds of this NFT launch will be used to fund the initiative, make significant contributions to partner organizations that share this mission and are already actively working to elevate girls’ opportunities, and to create physical and digital experiences to help girls flourish. In collaboration with brand and non-profit partners, Fearless experiences will include content, consumer products, and publishing that will teach girls to value themselves and their power.

“Less than 2% of all philanthropic giving goes to girls, less than $6.00 per girl. People give more money to animal causes than to girl causes. This needs to change now and there’s no greater champion for girls than Anna María,” said Steven Wolfe Pereira, Co-Founder and Chief Executive Officer of Encantos. “She has been fighting for girls her whole career. She’s gone all around the world listening to girls and hearing their dreams and aspirations. But as the years go by, girls don’t see enough progress in their lives, and they deserve better. We can’t wait. Girls can’t afford to wait. This is our time to step up for girls and I’m proud to be an ally and support Anna María in launching Fearless.”

Named to Fast Company’s Annual List of the World’s Most Innovative Companies in 2021, Encantos is on a mission to decentralize, democratize, and diversify learning for kids around the world. The web3 platform brings a creator’s entertaining, engaging, and educational content to life as videos, games, activities, books, songs, and podcasts. Parents are become active participants in their children’s learning journeys, with tools to identify key topics, beloved creators, and resources to help inspire their children to be curious, literate, critical thinkers.

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