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GalaxE by HODL Integrates NFTs and Web3 Social to Launch First All-In-One Metaverse

Web 3.0 Social is becoming the hottest, simplest, and most intuitive concept for selling NFTs to fund projects, monetize content, and validate ownership of both digital and real-world assets. This new, decentralized digital technology eliminates the obstacles that slow down and complicate the process. And GalaxE by HODL, which will be globally launched following an initial Soft Launch to a select number of invitees who will provide informative feedback on the platform, is offering the First Metaverse Hub for NFTs, Social Networking, Gaming, and Entertainment, where all these activities and more can be simply and efficiently coordinated from the creator/seller’s own all-in-one social NFT page.

In contrast, the current (Web 2.0) NFT ecosystem’s largest platform, OpenSea, exhibits multiple flaws that negatively impact the user’s ability to make the most of the current NFT market. These problems include the lack of embedded social media, the platform’s default tendency to inherit Ethereum’s existing issues, elitism as a barrier to access, security issues inherent in the platform, and an unnecessarily complex NFT buying and selling process. To drive engagement and increase participation, these are issues that need to be addressed.

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NFTs and Web 3.0 Social

GalaxE by HODL, by combining NFTs with the best features of Web3 Social Media, offers the most comprehensive tech integration, easily solving these issues. The GalaxE NFT Social platform uses Rabet for full Web3 integration and Metamask for quick, easy login to all connected social media accounts, providing an exciting new way for NFT creators to place all metaverse activities right at their fingertips.

One innovative example of game-changing Web3 NFT strategies for collectors — one area where GalaxE is very active — is tying NFTs to unique physical assets that increase in value over time, letting them serve as a certificate of authenticity. Once the item’s original value has been authenticated through an NFT, the buyer can safely make the purchase, confident of getting the genuine article.

Another example, for musicians — one that holds the promise of major changes to the music industry — is selling NFTs to the artist’s social media followers as a way of funding an album project. By offering their fans such valuable items as album art, a Zoom (or live) meet and greet, and a share in a percentage of the royalties earned on the album’s sales, independent musicians or bands can encourage their fans to fulfill the role of their “record label.”

Web 3.0 creates a more advanced ecosystem that drives engagement by moving away from advertising and toward the use of native platform tokens to monetize social media, vastly improving the user experience. This is why GalaxE is far more advanced than current social networks like Instagram, Tik Tok, YouTube, Twitter, and Facebook (currently in the middle of rebranding as Meta), all of which still operate under the centralized Web 2.0 model that views the user as a commodity.

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With the value of NFTs steadily rising, as evidenced by an increase in NFT trading volume — from $85.7M to $19.6B between 2020 and 2021 — and the metaverse market expected to potentially approach $800 billion by 2024, there appears to be virtually no limit to the economic possibilities the new model has to offer.

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The Metaverse and Augmented Reality (AR)

The metaverse is a concept that has captured the imaginations of people across industries, demographics, online communities, and the physical world. While the term sounds universal, “the metaverse” isn’t actually one massive universe but, rather, the convergence of many separate universes. A more accurate description of the metaverse that has been offered is that it is “a vast network of 3D worlds and simulations rendered in real-time for cooperation and participation.” Thus, there are actually many metaverses, and as technology evolves, there will be many more.

There will be metaverses like the one Facebook (Meta) is developing with its Oculus headsets and existing online ecosystem, or Nvidia with its plans for Omniverse Enterprise, and Microsoft with its work-focused digital environment known as Mesh, to name but a few. These are just three among well over 12 dozen metaverse-building companies that each have something to contribute to the collaborative effort to build the space.

But HODL COO Jenny Q. Ta reminds us that the metaverse will not be built overnight. “Building it will be no different than building another city or town, another country, or another world, with its needed infrastructure and all its separate yet intersecting parts,” says Ta. “Massive and complex undertakings like these take time. They happen gradually, through the efforts, innovations, and hard work of multiple entities, with each one making contributions based on their own individual talents and areas of expertise.”

Many companies’ offerings — like Meta’s — are based on a virtual reality (VR) model, a model that is already popular in gaming. Yet, the more natural implementation — and the one that HODL Assets’ GalaxE platform is primarily focused on — is one that’s built around augmented reality (AR), a model that more organically integrates the real and virtual worlds. Augmented reality is where the metaverse is heading, as AR is perceived by the user to be far more real than virtual reality, which the user is always aware of existing outside of and separate from. And AR will feel even more real as the technology advances.

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[To share your insights with us, please write to sghosh@martechseries.com]

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