Invaluable, the world’s leading online marketplace for premier auction houses selling fine and decorative arts and collectibles, announces the acquisition of Swiss technology company Artmyn, the leader in digital authentication and unique, immersive digital experiences for collectors of fine art.
The integration of Artmyn technology with the Invaluable suite of services will allow auction houses to provide collectors with a compelling way to document, authenticate, enjoy, and share physical art and collectibles, while also accessing blockchain and NFT technology and the digital metaverse. Over the next year, Invaluable will bring the Artmyn scanning capabilities within proximity of auction houses and collectors in leading global art centers, including New York, London, and Paris, making it easy to translate physical artwork to the digital world.
Recommended News : Predictions Series 2022: Interview with Param Kahlon, Chief Product Officer at UiPath
The Invaluable acquisition of Artmyn is a significant investment in the high-growth digital transformation of the art and collectibles markets including collection, authentication, finance, and insurance. With digital authentication of physical goods seeing rapid adoption and over $2.5B in NFT sales in the first half of 2021, there is exploding demand for Artmyn solutions.
Invaluable CEO Adam Kirsch remarks, “Artmyn is the fifth acquisition for Invaluable and its first in pursuit of art and the blockchain. Artmyn technology is the premier solution for authenticating artworks and delivering unique digital representations of physical artwork and NFTs. We are thrilled to welcome the Artmyn team and technology to the Invaluable family and to our network of auction houses and collectors around the world.”
Recommended AI News: Lockheed, Ericsson, Lenovo, Huawei, Bosch, and IoTeX are Developing the Global IEEE Blockchain Identity of Things Standard
Artmyn revolutionized the online art viewing experience with its cutting-edge, patented scanner and technology, allowing art to be viewed at nanometer resolution across a range of light frequencies— including visible, ultraviolet, and infrared—on any device. This proprietary solution has dramatically changed how art is experienced, bought, and sold at auction, increasing transparency and buyer confidence as well as providing a new level of experiencing and sharing art.
Artmyn co-founder and CEO Alexandre Catsicas said, “Our vision when building Artmyn was to bring this unique physical to digital technology to auction houses, collectors and cultural institutions across the globe. We are excited to continue our mission as part of the Invaluable family and for the growth opportunities that this partnership affords.”
Recommended AI News: Metaverz Studio Announces AOZ NFT Drop
[To share your insights with us, please write to sghosh@martechseries.com]
Comments are closed.