Dawson Racing is announcing the launch of its first NFT (non-fungible token) collection on LEXIT.com at NFT Miami Week in the Mana Wynwood Convention Center in Miami, Florida. NFT Miami Week is one of the most anticipated NFT conferences this year with a three-day event that includes speakers from the NFT industry to bridge conversations about DeFi (decentralized finance) and blockchain technology, workshops, panels and much more.
Partnering with LEXIT & Cosmic Wire, Dawson Racing is introducing their 10,000 PFP NFT collection that includes unique fan engagement experiences in LEXiLAND, the upcoming metaverse on LEXIT.com. Additionally, at NFT Miami Week, the long-time racing team is offering one of 12 real car parts from the Dawson Racing car with a digital twin for the ultimate VIP experience. Consumers purchasing one of the 12 car parts will have the opportunity to connect to the vast history of Dawson Racing and their current Dawson Racing | D3+Transformers Le Mans Prototype race car, set to compete internationally in 2022, as part of the VIP experience.
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“We have been working with LEXIT for months on the Dawson Racing NFT collection,” said Simon Dawson, President and VP of Marketing of Dawson Racing. “Creating a twinning offering of real and digital assets has been a fun task to determine what NFT and racing fans might enjoy seeing in this digital world. Pulling together assets for the upcoming Dawson Racing Experience that will be located in LEXIT´s LEXiLAND Metaverse, has opened our eyes to this futuristic, 3D fantasy world with an amazing opportunity to engage with fans and connect socially in a new way. We are so excited to introduce more fans to the world of motorsports and our Web 3.0 presence.”
“We at LEXIT are absolutely thrilled to work with Dawson Racing to make their debut into the world of NFTs and Metaverse an exciting one. We are sure that all fans will love the offered NFTs and the perks attached to them. Holders of the NFTs will have special access to the upcoming Dawson Racing Experience that we will enable within our LEXiLAND Metaverse, it is really going to show how entertaining NFTs can be. We partnered with Cosmic Wire to create an immersive Metaverse Experience and can’t wait to kick off this one of a kind NFT and LEXiLAND Metaverse project at the NFT Miami Week. Make sure to come and visit us at the event, there’s lots to see.” said LEXIT CEO and Founder Amir Kaltak.
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As previously announced, this unique LEXIT NFT drop with Dawson Racing includes both real and virtual assets, creating a revenue stream for the race team as they take a leading role in the pursuit of alternative innovations and technologies in the global energy transition in motorsports towards a more sustainable future.
The Dawson Racing history goes back to the 1960’s when Team Principal, Ian Dawson, worked in Formula One and through the decades in international sports car racing. His son, Simon, a former professional athlete, joined his father nearly two decades ago in the world of motorsports. With a passion for family friendly entertainment, innovation, and sustainability, the Dawsons bridge the real and virtual worlds with their exciting Dawson Racing NFT offering.
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