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Lion Announces Launch of NFT Platform, MetaWords Art Project

Lion Group Holding Ltd., operator of an all-in-one trading platform that offers a wide spectrum of products and services and developer of new growth products that include SPAC sponsorship, NFT, and metaverse-related initiatives, today announced the launch of its Lion NFT market platform. Simultaneously, the Company is pleased to introduce its cooperative NFT art project, MetaWords, created in collaboration with renown Chinese calligrapher and conceptual artist Mr. Xu Bing.

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MetaWords is the evolution of Xu Bing’s artwork Book from the Ground into the Metaverse, consisting of Character NFTs derived from his work. One of the most influential artists on the international stage, Mr. Xu’s artistic exploration focuses on social symbols, language and communication with unique, expressive style. Starting this project in 2003, Mr. Bing aims to build a universal language system for the current era. by collecting, arranging, and creating symbols with cross-cultural and -regional references.  Drawing upon Book from the Ground, MetaWords serves as an infrastructure to build a universal meta-language for the metaverse, attributable to its high-recognition, high-consensus symbols from contemporary society. The first phase of MetaWords will be sold at an auction featuring 30 characters and blind boxes will be offered to the public on January 17, 2022.

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In addition, MetaWords has drawn attention from the industry as a result of the diverse and innovative application of Flying Lion Studio, a subsidiary of Lion. Using this meta-language infrastructure, users can exercise MetaWords and also make secondary creations. As such, in addition to adding value to collections, character holders can also obtain revenue sharing from the creation and use of new characters by other users.

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